• Develop Organic Inbound Strategy: Map the customer journey and implement strategies to attract qualified leads through organic channels (SEO, Social, Content). • Conversion Rate Optimization (CRO): Run A/B tests on landing pages, CTAs, and nurture flows to improve conversion rates at each stage. • Nurture Strategy: Create, manage, and optimize email marketing automation flows to convert leads into sales opportunities. • Data Analysis: Monitor KPIs and produce performance reports to support new hypotheses. • Cross-functional Collaboration: Work with internal Branding, Sales, and Partnerships teams, as well as external agencies, to align strategy, content, and communication cadences, ensuring execution and continuous improvement.

Role Description We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth. Key Responsibilities - Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events - Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities - Track, analyze, and report on marketing performance (leads, MQLs, pipeline) - Collaborate with Subject Matter Experts (SMEs), sales, and leadership to align marketing initiatives with business objectives Qualifications - Required: Bachelor’s degree in Marketing, Business, Communications, or related field - 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles - Experience in B2B, EdTech, or professional services - Preferred: K-12 education product marketing experience marketing to school district leaders - Paid media campaign and email marketing experience - Familiarity with lead scoring, funnel optimization, and lifecycle marketing Requirements - Experience in demand generation, multi-channel campaigns, and funnel optimization - Strong creative skills with the ability to compose effective ad and email copy - Strong analytical skills with the ability to measure and improve performance - Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns - Excellent teamwork, collaboration, and communication skills Benefits - Salary range- $90,000-$100,000 - Competitive compensation and benefits package - 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) - 15 Days PTO given upfront in your first year - 8 Paid Holidays + 2 Floating Holidays - 401K plan - 4% company match - Exceptional Onboarding Process - And many more benefits Company Description Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.

• Design, prepare, and deliver engaging live (in-person and virtual) training sessions on core sales skills, product knowledge, business acumen, and field-driven best practices. • Adapt and customize training to address real-time business challenges, team needs, and changing market dynamics. • Serve as the primary facilitator for ongoing product launches, new sales initiatives, and seasonal campaigns, ensuring training translates into actionable sales performance. • Act as an embedded performance partner to sales leaders, frontline sales teams, and agency partners, conducting hands-on coaching, skill assessments, and progress reviews. • Diagnose skill gaps, develop individualized or team-based coaching plans, and follow through with accountability check-ins and ongoing support. • Build strong relationships in the field, becoming a trusted resource for leadership, training, motivation, and problem-solving. • Own performance outcomes for assigned agents and/or sales teams by setting clear performance improvement objectives and tracking post-training impact. • Partner with sales leadership to identify underperforming teams/individuals and deploy targeted interventions to rapidly address sales challenges and opportunities. • Analyze sales metrics and results, using data to guide where, how, and with whom interventions are most needed. • Celebrate and recognize wins to drive a high-performance culture and inspire teams to achieve their business goals. • Actively solicit participant feedback after each training or coaching session, using insights to continuously refine content, delivery, and approach. • Share trends, success stories, and field intelligence with the broader learning team to inform overall program effectiveness. • Champion a growth mindset, embodying and promoting continuous learning within the agent and sales network. • Collaborate with sales leaders and cross-functional teams to design learning solutions and ensure alignment to real-world sales processes and needs. • Contribute to curriculum development, scenario building, and resource creation based on ongoing field observations and feedback.

• Leading sales calls with prospective clients • Engaging a high level of communication and support with prospective clients through email, SMS, and social media communication • Leading and challenging prospective clients to see the bigger problems they are facing and show them the clear and proven path forward to their goal • Walking prospective clients through contacts, processing orders and filling out reports