• Define and lead Paddle’s multi-format content strategy and roadmap, aligned to brand, category, and business objectives. • Own narrative clarity and consistency across long-form, campaign, executive, and customer content. • Lead and mentor a team of writers, elevating quality, tone, structure, and craft across all output. • Edit, review, and approve flagship assets and campaign content for clarity, accuracy, and impact. • Partner with Creative, Comms, PMM, and Demand to align narratives and ensure message pull-through across channels. • Support executive thought leadership and key company-wide messaging moments. • Build scalable systems, templates, and governance for planning, briefing, approvals, and QA. • Manage freelance writers and external partners to extend capacity and capability. • Establish and maintain editorial standards and tone-of-voice guidelines. • Track performance and outcomes, using insights to improve effectiveness over time. • Leverage AI and automation tools to improve speed, quality, localisation, and content operations.

• Lead, mentor, and develop a team of content creators, designers, editors, and editorial specialists. • Oversee all content output to ensure consistency in quality, brand voice, business goals, and editorial standards. • Own and maintain brand voice guidelines, style guides, and editorial standards documentation. • Manage the editorial calendar and publishing cadence across all content channels. • Guide content strategy by deriving thoughtful insights from data analysis, audience research, and performance metrics. • Optimise the content performance–creation feedback loops, and constantly refine content strategy in alignment with the VP of Marketing. • Define, track, and report on content KPIs (e.g. traffic, engagement, conversions, lead attribution) to leadership and stakeholders. • Manage and help create content per platform, focusing on overarching user search intent and pain points. • Collaborate with growth, product, and advisory teams to produce high-converting content (video, podcasting, written) focused on financial literacy. • Coordinate SEO/GEO content strategies alongside team members and specialists. • Own the content distribution and amplification strategy, including email newsletters, syndication, organic social, and paid promotion of content. • Explore and integrate AI-assisted content tools and workflows to improve efficiency and scale, while maintaining editorial quality. • Contribute and support with content creation, announcements, community events, and other relevant communications. • Manage the content budget, including allocation across internal resources, freelancers, and external agencies. • Oversee relationships with freelance writers, designers, video producers, and agency partners as needed.

• Support the creation of cross-platform content strategies that embody the client’s objectives and desired brand identity. • Own the research and development of Content Briefs and topic ideas for article production. • Provide editorial, creative, and technical support to team members. • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content for each client, and ensure the content team is on board. • Support the process of copy optimization, writing copy that is optimized for SEO while remaining entertaining and informative. • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company. • Cooperate with the content and growth marketing team to create web content and monitor its effectiveness over time.

• Run our rigorous ingest QC, onboarding independent film and episodic titles, including video, related assets, and metadata • Supervise and monitor our proprietary cloud-based asset processing and delivery to video streaming platforms • Contribute to our help resources - write help articles, make tutorial videos • Evaluate current product work with development team to improve user experience • Manage individual project priorities, deadlines, and deliverables