• Analyze and decipher data using statistical techniques • Perform data analytics, evaluate the quality of the data, identify and interpret trends or patterns in data sets • Act as an agent of change to help drive data best practices and the concept of data as an asset • Participate in data analysis, as well as in the design of data and mapping requirements • Work with SMEs and business representatives to understand current data and define the appropriate mapping; resolving discrepancies during data definition as well as providing testing support • Work with cross functional teams to provide missing data and cleanse data • Contribute to the development of the migration rules, documenting these rules, developing user test cases for migration test runs, testing the rules during the migration runs • Collect and formulate business requirements via interviews and user discussions • Document functional requirements, business processes, use-cases and other project artifacts • Write, execute and debug SQL queries to confirm data completeness, correctness, data transformation and data quality testing • Leverage industry profiling tools (SAP Information Steward) • Create data scorecards within Information Steward for inbound data feeds • Create, define and document maps for inbound data feeds to internal targets using industry toolsets

• Support the end-to-end planning and execution of innovation ecosystem programs for early-stage and mature-stage startups • Manage application processes, startup onboarding, and program timelines • Coordinate mentor matching, session scheduling, and logistics for virtual and in-person components • Maintain dashboards and trackers for cohort engagement, communications, and deliverables • Serve as the primary point of contact for selected startups, ensuring ongoing engagement and support • Conduct regular check-ins and collect feedback to improve program delivery • Assist in identifying and onboarding mentors, speakers, and ecosystem experts • Collaborate with the marketing team to develop content for program decks, newsletters, and social media • Contribute to impact reports, startup case studies, and knowledge resources • Support outreach campaigns for startup recruitment across South Asia • Conduct market scans and secondary research to identify promising startups, ecosystem trends, and innovation opportunities • Assist in managing the event run of show by supporting the senior team to ensure all activities and schedules are executed smoothly. • Provide on-site and off-site operational support during events, helping with setup, registrations, coordination, and troubleshooting basic issues • Coordinate with vendors, suppliers, and service providers to ensure timely deliveries and follow-up on requirements as instructed. • Support in preparing event materials, logistics planning, documentation, and post-event reports. • Managing registration platforms (e.g., Eventbrite, Luma) • Overseeing technical AV requirements for virtual/hybrid events

• Opportunity Analysis & Project Work Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy • Review and package findings in concise Excel reports and PowerPoint presentations to present to clients • Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting, and analysis in partnership with Sr. Digital Strategist • Lead at least one account in the first 12 months, responsible for project management, budget alignment, and communicating cross-channel strategies • Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner • Ensure all campaigns are managed within agreed upon budgets and ROAS targets • Use tools like Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights and recommendations • Work with the internal team to share learnings across clients for improved performance in both search and social • Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.

• Identify opportunities to optimize and expand incentive programs; translate data into insights to guide decision-making and partner with Product & Design teams to implement improvements. • Determine the incremental value driven by incentive programs by analyzing fill patterns and user journey behavior • Optimize consumer discounts by evaluating pricing economics and adjusting discount levels to maximize impact and efficiency. • Monitor ongoing program performance, identifying key trends, drivers, and areas for intervention. • Produce weekly and monthly reporting on performance, insights, and trends. • Present biweekly status updates to senior leadership.