Belardi Wong

• Own the full sales cycle: prospecting, first conversation, discovery, peer-benchmarked diagnostic, strategy deck, proposal, and close. • Build and manage a healthy pipeline of premium consumer brands across DTC, omnichannel, wholesale-building, and emerging segments. • Lead calls with confidence on business model, product, customer, and marketing mix. • Bring a working point of view into every first meeting. • Partner with strategy and analytics leads to convert access into a written review and a sharp set of recommendations tailored to where the prospect needs to grow. • Co-author proposals that align with BW's strategy, planning, analytics, and execution to the client's commercial priorities. • Develop and maintain a strong network across eCommerce, retail, DTC, and CPG ecosystems to generate introductions and referrals. • Represent Belardi Wong at industry events, conferences, partner summits, and small-format client roundtables. • Stay informed on the trends shaping our clients' business: platform shifts, measurement and attribution, signal loss, AI, retail dynamics, and emerging tools. • Collaborate with marketing and leadership to refine go-to-market strategies. • Identify market opportunities and inform service or positioning innovations. • Help build the tools, processes, and systems that will scale business development efforts.

• Co-develop and manage campaign production calendar; • Communicate with all key players (clients and vendors) effectively; • Collaborate with multiple internal partners and multiple clients to confirm necessary campaign data and assist clients in providing that data; • Perform final selects for mail file and ensure final mail file’s delivery to printer; • Manage campaign data production and post campaign data analysis; • Maintain data repositories for multiple clients • Aid in the creation of extensive post-campaign analysis and presentation with all key metrics, utilizing both advanced Excel and PowerPoint skills; • Assist with other client services as needed; • Analyze competitive marketplace and follow marketing trends; • Miscellaneous reporting and measurement.

• Planning, preparation and presentation of mail plans, and recommendations for new and current accounts. • Develop and implement client strategy. • Role focuses on clients’ CRM and customer acquisition programs through direct mail and catalogs. • Recognize opportunities to cross-sell and upsell other Belardi Wong services and products. • Detailed analytical skills to report on campaign, seasonal, and annual success metrics. • Create PowerPoint decks to review results, plans, and strategy options with clients. • Maintain accuracy of reporting & integrity of customer service relationships with clients. • Stay abreast of industry trends and technology advancement in the industry. • Responsible for keeping client schedules and establishing meeting dates. • Work with Account Leads to review Account Status and ensure all deadlines are met. • Overall management and retention of client accounts. • Proactive problem resolution. • Participate in external and internal meetings as requested. • Performs other duties as assigned by management.

• Own and drive the end-to-end sales process: prospecting, pitching, proposal development, and closing. • Cultivate new enterprise and mid-market client relationships, especially within digital-first and DTC brands. • Build and manage a robust sales pipeline via cold outreach, referrals, and strategic networking. • Partner with strategy and client service teams to craft custom proposals aligned with client objectives. • Leverage your existing network in the digital, eCommerce, retail, and DTC ecosystems to generate introductions and referrals. • Represent the agency at major events, conferences, and partner summits. • Stay informed on digital trends, competitive dynamics, and emerging technologies. • Collaborate with marketing and leadership to refine go-to-market strategies. • Identify market opportunities and inform service or positioning innovations. • Help build the tools, processes, and systems that will scale business development efforts.

• Opportunity Analysis & Project Work Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy • Review and package findings in concise Excel reports and PowerPoint presentations to present to clients • Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting, and analysis in partnership with Sr. Digital Strategist • Lead at least one account in the first 12 months, responsible for project management, budget alignment, and communicating cross-channel strategies • Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner • Ensure all campaigns are managed within agreed upon budgets and ROAS targets • Use tools like Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights and recommendations • Work with the internal team to share learnings across clients for improved performance in both search and social • Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy.