• Lead growth strategies for consumer tech companies. • Own execution of web and app SEO/AEO projects. • Collaborate with cross-functional teams to achieve targets. • Present insights and outcomes to executives. • Develop data-driven, scalable content solutions.

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects • Forecast performance set targets, build reporting, and communicate pacing towards targets • Monitor the performance of top consumer tech companies we work with and their competitors • Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations • Conduct A/B tests that optimize the overall marketing program • Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams • Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities • Coordinate with data science to perform analysis on organic traffic changes.

• You are the driving force behind our lead generation and are responsible for reorienting our organic visibility. • Platform strategy: Develop and independently implement a systematic optimization strategy to maximize lead generation on our primary external B2B/education platform. • Algorithm & tracking: Systematically analyze the ranking factors of the platform algorithm and build the complete tracking and reporting infrastructure from scratch. • Operational excellence: Continuously optimize course descriptions, titles, and categories, and run A/B tests to increase click-through rates on the platform. • SEO roadmap & architecture: Develop an SEO roadmap and design a structured keyword strategy and content-cluster plan for our website. • Technical foundations: Take responsibility for ongoing technical SEO optimization (Core Web Vitals, crawlability, indexing) to ensure the highest technical standards. • Stakeholder management: Collaborate with the Content, Web Development, and Product teams to implement initiatives. • Reporting: Produce weekly performance reports for the Head of Marketing and independently track objectives.

Develop and execute a comprehensive search strategy while managing website content updates and optimizing for conversion. Analyze performance metrics to deliver actionable insights and ensure the site remains authoritative and competitive.