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Nearshore Software Development Solutions
React Application Architect
Location
Brazil
Posted
83 days ago
Salary
0
Seniority
Senior
Job Description
React Application Architect
Applaudo
• Architect and implement a modular, scalable application architecture for marketing data collection and digital analytics. • Own and optimize advanced Google Tag Manager configurations, including tags, triggers, variables, and structured data layers. • Govern tracking implementations across Google Analytics 4, Google Ads, and Facebook Pixel, including Conversions API integrations. • Design tracking solutions resilient to browser privacy restrictions and compliant with global privacy regulations. • Lead the transition from fragmented client-side tracking to robust server-side and API-driven architectures when appropriate. • Troubleshoot and resolve complex, production-level tracking and performance issues affecting data accuracy or site stability. • Conduct regular audits to ensure data accuracy, attribution integrity, and alignment with business and marketing objectives. • Collaborate closely with marketing, analytics, and engineering teams to document requirements and implement new tracking solutions. • Optimize tracking implementations to protect and improve Core Web Vitals and overall site performance. • Develop and maintain technical documentation and architecture standards related to tracking, performance, and system reliability.
Job Requirements
- 5+ years of experience in application architecture, marketing technology, or analytics engineering roles.
- Bachelor’s degree in Computer Science, Information Systems, or a related field, or equivalent practical experience.
- Strong working knowledge of React, JavaScript, HTML, and CSS to implement and debug complex tracking solutions.
- Advanced proficiency with Google Tag Manager, including custom JavaScript variables and structured data layer implementations.
- Strong experience implementing and governing Google Analytics 4, including event modeling and advanced tracking strategies.
- Hands-on experience with Facebook Business Manager, Facebook Pixel, and Conversions API.
- Solid understanding of Google Ads conversion tracking and remarketing integrations.
- Proven experience designing client-side and server-side tracking architectures.
- Strong understanding of privacy regulations, Consent Mode, and browser restrictions (ITP) and their impact on data collection.
- Experience using browser developer tools and tag debugging extensions.
- Strong analytical, problem-solving, and documentation skills.
- Ability to communicate technical concepts clearly to non-technical stakeholders.
Benefits
- Remote work options
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