Job Title: Email Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting deadlines) About the Role: Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel. Responsibilities: Campaign Development & Execution: - Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign. - Write subject lines, body copy, and CTAs tailored to audience segments. - Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary). Audience Segmentation & List Management: - Maintain databases of 20k–200k+ contacts. - Segment audiences by persona, lifecycle stage, engagement level, and geography. - Clean lists regularly (remove hard bounces, spam traps, inactive users). Automation & Nurture Programs: - Build drip sequences, abandoned cart flows, and behavioral triggers. - Test workflow logic to ensure automated campaigns run correctly. Deliverability & Compliance: - Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark. - Manage domain health, DNS/SPF/DKIM settings, and suppression lists. - Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA. Performance Optimization: - Run A/B tests on subject lines, copy, CTAs, and send times. - Analyze metrics (open rate, CTR, conversion, unsubscribe). - Iterate campaigns based on data insights. Reporting: - Build weekly/monthly dashboards with campaign performance. - Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards. - Present findings and recommendations to sales/marketing leadership. What Makes You a Perfect Fit: - Strong balance between creativity and data-driven analysis. - Excellent copywriting and attention to detail. - Technically capable of solving deliverability and ESP configuration issues. - Organized and able to manage multiple campaigns simultaneously. Required Experience & Skills (Minimum): - 2+ years professional email marketing experience. - Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp). - Advanced Excel/Google Sheets (segmenting, VLOOKUPs, pivot tables). - Knowledge of basic HTML/CSS for email templates. Ideal Experience & Skills: - Managed email programs for 50k+ contacts. - Familiarity with deliverability monitoring tools (Litmus, GlockApps). - Industry exposure in SaaS, e-commerce, or professional services. - Experience integrating ESPs with CRMs (Salesforce, HubSpot). What Does a Typical Day Look Like? An Email Marketing Specialist’s day revolves around creating and optimizing campaigns that deliver measurable results. You will: - Plan and build campaigns, writing copy and designing templates. - Segment audiences for precise targeting and improved relevance. - Monitor deliverability and maintain clean, healthy lists. - Launch automated workflows that nurture leads and re-engage inactive users. - Analyze performance metrics and test variations to improve engagement. - Report results to stakeholders, translating metrics into actionable insights. In essence: you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue. Key Metrics for Success (KPIs): - Open rates ≥ industry benchmark (20–40%). - CTR ≥ 3–5%. - Conversion rate improvements over time. - Bounce rate < 2% and unsubscribe rate < 1%. - Revenue attribution tracked and reported accurately. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch) - Client Interview - Offer & Background Verification

Job Title: Email Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting deadlines) About the Role: Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel. Responsibilities: Campaign Development & Execution: - Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign. - Write subject lines, body copy, and CTAs tailored to audience segments. - Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary). Audience Segmentation & List Management: - Maintain databases of 20k–200k+ contacts. - Segment audiences by persona, lifecycle stage, engagement level, and geography. - Clean lists regularly (remove hard bounces, spam traps, inactive users). Automation & Nurture Programs: - Build drip sequences, abandoned cart flows, and behavioral triggers. - Test workflow logic to ensure automated campaigns run correctly. Deliverability & Compliance: - Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark. - Manage domain health, DNS/SPF/DKIM settings, and suppression lists. - Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA. Performance Optimization: - Run A/B tests on subject lines, copy, CTAs, and send times. - Analyze metrics (open rate, CTR, conversion, unsubscribe). - Iterate campaigns based on data insights. Reporting: - Build weekly/monthly dashboards with campaign performance. - Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards. - Present findings and recommendations to sales/marketing leadership. What Makes You a Perfect Fit: - Strong balance between creativity and data-driven analysis. - Excellent copywriting and attention to detail. - Technically capable of solving deliverability and ESP configuration issues. - Organized and able to manage multiple campaigns simultaneously. Required Experience & Skills (Minimum): - 2+ years professional email marketing experience. - Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp). - Advanced Excel/Google Sheets (segmenting, VLOOKUPs, pivot tables). - Knowledge of basic HTML/CSS for email templates. Ideal Experience & Skills: - Managed email programs for 50k+ contacts. - Familiarity with deliverability monitoring tools (Litmus, GlockApps). - Industry exposure in SaaS, e-commerce, or professional services. - Experience integrating ESPs with CRMs (Salesforce, HubSpot). What Does a Typical Day Look Like? An Email Marketing Specialist’s day revolves around creating and optimizing campaigns that deliver measurable results. You will: - Plan and build campaigns, writing copy and designing templates. - Segment audiences for precise targeting and improved relevance. - Monitor deliverability and maintain clean, healthy lists. - Launch automated workflows that nurture leads and re-engage inactive users. - Analyze performance metrics and test variations to improve engagement. - Report results to stakeholders, translating metrics into actionable insights. In essence: you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue. Key Metrics for Success (KPIs): - Open rates ≥ industry benchmark (20–40%). - CTR ≥ 3–5%. - Conversion rate improvements over time. - Bounce rate < 2% and unsubscribe rate < 1%. - Revenue attribution tracked and reported accurately. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., build a 3-email nurture workflow in HubSpot for a sample product launch) - Client Interview - Offer & Background Verification

• Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards. • Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%). • Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel. • Build landing pages through the eCommerce platform (currently Shogun). • Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile. • Ensure accurate inclusion of targeted customer segments within campaigns. • Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules. • Review email and SMS performance metrics from dashboards to derive actionable insights.

• Own the complete lifecycle strategy for large and enterprise DTC clients. • Develop and maintain quarterly roadmaps aligned with client goals and performance. • Recommend high-impact initiatives, including flows, campaigns, and cross-channel opportunities. • Take a holistic approach to retention, proactively identifying opportunities for growth, efficiency, and innovation. • Serve as the strategic authority for assigned accounts, guiding long-term direction and decision-making. • Act as the primary point of contact and strategic lead for enterprise clients. • Lead client calls, including agenda creation, presentation delivery, and post-call follow-ups. • Build trusted relationships with clients based on clarity, results, and confidence. • Manage client expectations, risks, and concerns to ensure long-term retention. • Translate complex performance data into actionable insights on a monthly and quarterly basis. • Mentor and guide Lifecycle Marketing Strategists and Specialists.