• Lead the entire design function and be responsible for the product's look, feel, and UX/UI. • Collaborate with leadership to imagine new features from the ground up. • Define project requirements alongside Product and Engineering. • Outline and communicate your vision to the team using mock-ups, documentation, and prototypes. • Conduct user research and use data to develop insights that translate into product design.

• Being responsible for creating useful and eye-pleasing designs including landing pages, web/desktop applications • Creating interactive prototypes to demonstrate your design • Preparing user flow and low-fidelity wireframes based on the requirements of the client • Working with existing Design Systems with a buddy’s help • Attending meetings with the client where we set all of the requirements • Participating in in-house meetings where the Product Designer, Developers and Proxy Product Owners create requirements for the application • Presenting your ideas to the team and client, incorporating feedback from your Mentor/Buddy/Leader and Proxy Product Owner • Preparing marketing assets for projects (Dribbble shots, Facebook Ads) as well as for internal company purposes

• Gather and analyze data to determine learning needs and outcomes • Design and build role-based, product-specific learning paths across multiple CaptivateIQ products and user personas. • Develop high-quality asynchronous learning experiences, including courses, in-product walkthroughs, scenario-based modules, assessments, and job aids. • Translate complex product functionality, data flows, and incentive workflows into clear, scalable learning experiences. • Become a product expert by working hands-on with the CaptivateIQ application and related workflows across our product suite. • Own release-aligned content updates by partnering closely with Product to add, revise, or retire learning assets as features evolve. • Turn common implementation patterns, UAT scenarios, and troubleshooting themes into structured, repeatable async education that reduces Support/PS/CS volume. • Develop and maintain core customer learning journeys (e.g., Builder, Maintain, Finance) in our learning platform, ensuring clear progression from foundations to advanced topics. • Establish and maintain instructional design standards, templates, and patterns to ensure consistency across learning paths and products. • Collaborate cross-functionally with Customer Success, Support, Professional Services, Product, Revenue Operations, and Finance to identify learning goals, outcomes, and source content. • Measure ROI and learning effectiveness using data and analytics (course engagement, assessments, behavioral, and support signals). Use data to continuously improve engagement and outcomes. • Optimize learning technologies (LMS, in-product education, authoring tools) to support scalable distribution, tracking, and reporting. • Contribute to the long-term education roadmap as we expand into additional products, workflows, and personas. • As appropriate, mentor and coach peer content developers to improve instructional design and development skills.

Title: Senior Product Designer II, Customer Journey Location: Remote - Ireland Job Description: POS-11379 Join HubSpot’s Customer Journey UX Team: Design End-to-End Customer Value At HubSpot, the Customer Journey Product Line (CJPL) owns how customers experience HubSpot from their very first interaction through long-term value and growth. This team brings together acquisition, activation, discovery, and engagement into one continuous, AI-driven customer journey, designed to help every customer reach value quickly, build habits, and grow over time. As a Product Designer on the Customer Journey team, you’ll work on high-impact, cross-hub initiatives that shape how millions of customers discover HubSpot, get set up, find value, and stay engaged. Your work will span multiple products and surfaces, with a focus on clarity, outcomes, and intelligent orchestration at scale. What Sets Customer Journey UX Apart? - End-to-End Ownership: Design across the full customer journey, from signup and activation through discovery, engagement, and retention. - Outcome-Driven Focus: Shift experiences from task completion to outcome realization, helping customers reach value faster. - Cross-Hub Scope: Work across multiple Hubs and platform surfaces to deliver cohesive, connected journeys. - AI-Driven Experiences: Leverage personalization, inference, and smart guidance to adapt journeys to customer context. - Massive Scale: Design for millions of customers across Free, Starter, Pro, and upmarket tiers. What You’ll Do - Own End-to-End Experiences: Lead design work that spans multiple stages of the customer journey—from discovery through launch and iteration. - Design for Activation and Value: Create guided, adaptive experiences that help customers reach their first meaningful outcomes quickly. - Connect Systems and Surfaces: Design flows, patterns, and frameworks that create continuity across products while maintaining simplicity and clarity. - Partner Across Disciplines: Collaborate closely with Product Managers, Engineers, Researchers, Content Designers, and Data partners. - Use Data to Learn and Iterate: Define success metrics, validate designs with qualitative and quantitative insights, and continuously improve shipped work. - Elevate Craft and Culture: Participate in critique, mentor peers, and help raise the bar for journey-focused design at HubSpot. What You’ll Bring to HubSpot - Proven Product Design Craft: A portfolio demonstrating strong visual design, interaction design, systems thinking, and measurable user or business impact. - Please include at least three recent case studies. - Journey-Level Thinking: Experience designing across multi-step flows, lifecycle stages, or interconnected products. - Cross-Functional Collaboration: A track record of partnering effectively with PMs, engineers, and other designers to drive outcomes. - Systems and Scale Mindset: Comfort designing within large platforms where consistency, reuse, and cohesion matter. - Comfort with Ambiguity: Ability to navigate evolving strategy and complex problem spaces with clarity and momentum. - Growth Mindset: Curiosity, openness to feedback, and excitement about learning—especially in AI-powered product environments. - Bonus: Experience with B2B SaaS, onboarding or activation systems, personalization, or experimentation at scale. We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us using this form. At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here. India Applicants: link to HubSpot India's equal opportunity policy here. About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: - HubSpot Careers - Life at HubSpot on Instagram HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.