Role Description We’re looking for an experienced Online Marketing Specialist to help us change the way the world works, with Parallels: anytime, anywhere, any device productivity. The Online Marketing Specialist supports the execution and optimization of in-product marketing campaigns that drive both revenue and customer engagement across one of the company’s key digital sales channels. This role works closely with the In-Product Team eCommerce Manager to implement campaign initiatives, monitor funnel performance, and support our constantly improving the customer journey. This position plays an important role in ensuring campaigns, promotions, and product messaging are executed accurately and on schedule. The Online Marketing Specialist also supports the management of the Apple Mac App Store channel, assisting with product listing updates, promotional setups, and performance monitoring. Working collaboratively with cross-functional teams, including product marketing, product management, and creative services, the role ensures marketing initiatives and store updates are implemented smoothly and meet quality and brand standards. As an Online Marketing Specialist, you will: - Support the execution of in-product marketing campaigns, ensuring promotions, messaging, and updates are implemented accurately and on schedule. - Assist with campaign setup and configuration within internal systems to support product launches, promotions, and marketing initiatives. - Monitor customer funnel performance, including trial, upgrade, and upsell flows, and report on key performance metrics. - Assist in the analysis of campaign and funnel performance data, identifying trends, issues, and potential opportunities for optimization. - Support the implementation and monitoring of A/B tests and time-based experiments to improve customer experience and conversion rates. - Prepare performance reports and dashboards to help track campaign results and communicate insights to the marketing team. - Assist with the management of Apple Mac App Store listings, including updating product metadata, screenshots, promotional messaging, and other store content. - Monitor Mac App Store performance metrics, tracking downloads, conversion rates, rankings, and other key indicators. - Collaborate with cross-functional teams to ensure marketing assets, messaging, and promotional setups are aligned with product and campaign objectives. - Conduct quality assurance checks on campaign messaging, promotions, funnel changes, and store listings to ensure accuracy and consistency. - Help maintain campaign calendars and project milestones, ensuring deadlines and deliverables are tracked and communicated. - Identify opportunities to improve processes, reporting, and campaign execution to increase efficiency and marketing performance. Qualifications - 2–4 years of experience in online marketing, eCommerce, or digital marketing roles. - Experience supporting campaign execution, digital promotions, or marketing operations. - Basic experience with conversion funnel analysis, A/B testing, or campaign performance reporting. - Experience working with spreadsheets and data analysis tools (Google Sheets or Excel, including pivot tables). - Familiarity with website or product analytics tools (Google Analytics or similar). - Strong analytical and problem-solving skills with attention to detail. - Ability to manage multiple tasks and prioritize work effectively in a fast-paced environment. - Strong written and verbal communication skills. - Bachelor’s degree in Marketing, Business, or related field, or equivalent work experience. Benefits - Fully remote workspace with no pressure to work in an office. - Flexible hours to accommodate your life. - Opportunity to work with a growing team of motivated and fun people. Company Description Parallels is an award-winning solution that helps users leverage the best technology out there, whether it’s Windows, Mac, Linux, iOS, Android, or the cloud. We have millions of users and decades of innovation under our belts. Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment.

• Manage the full lifecycle of assigned client projects, ensuring deliverables are completed on time, within scope, and aligned with approved strategies. • Build and maintain project timelines, tasks, and dependencies using project management software such as Teamwork, ensuring progress and deadlines are consistently tracked. • Coordinate cross-functional teams and assign responsibilities across departments to maintain project momentum and clarity of ownership. • Monitor time tracking, task completion, and project scope to ensure projects remain within defined parameters and maintain accurate project records. • Communicate project updates, milestones, and potential risks to internal stakeholders through regular status reporting and project meetings. • Identify timeline risks, scope changes, or resource constraints early and escalate issues when needed to maintain project delivery and team capacity.

• Own and lead all digital marketing, growth, and lead generation efforts across channels, ensuring consistent and measurable results aligned with company growth goals. • Develop, execute, and continuously optimize data-driven marketing strategies that generate qualified leads, sales meetings, and recruitment applications. • Assess and improve all marketing assets, systems, funnels, and campaigns, identifying gaps and implementing actionable enhancements in branding, messaging, and conversion performance. • Manage and optimize GoHighLevel CRM, including automations, pipelines, nurture campaigns, and reporting systems that support scalability and visibility. • Plan, launch, manage, and optimize paid advertising campaigns across Facebook, Google, and LinkedIn with clear accountability for performance and ROI. • Plan and execute webinars and virtual events that drive lead generation, authority building, and partnership opportunities. • Design and execute recruitment marketing and employer branding initiatives to attract and convert high-quality virtual assistants. • Oversee and strengthen the company’s digital presence, including Google My Business and all relevant online platforms, ensuring brand consistency and visibility. • Collaborate with leadership to design and roll out marketing initiatives supporting client acquisition, franchise partnerships, affiliate programs, and other growth initiatives. • Provide strategic direction and oversight to the Digital Marketing Specialist and other marketing contractors, ensuring alignment with strategy, standards, and performance expectations. • Support hands-on campaign execution as needed, particularly during pilot initiatives, transitions, or high-impact launches. • Define, track, and report on key marketing KPIs through dashboards and performance reports, driving accountability, insights, and continuous optimization. • Plan and execute strategic marketing campaigns aligned with CEO participation in U.S. conferences and industry events to maximize visibility, lead generation, and partnership opportunities.

• Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met while managing an ever-growing amount of campaigns. • Liaise with partners and sales reps, building long term relationships and making custom deals. • Analyze data and update the team on hot opportunities and market trends. • Brainstorming with media managers and other colleagues to improve processes. • Launch new international campaigns every day. • Stay up-to-date on industry trends. • Manage large monthly budgets.