• Meet or Exceed Revenue Goals for defined geography and book of business. • Grow large existing customer book of business, increase number of clients. • Increase Baylor Genetics volume within Hospital System customers; identify additional revenue sources. • Apply product and services knowledge across the genetic analysis portfolio to develop strategic selling presentations to professional audiences. • Develop and implement a comprehensive business plan to meet or exceed sales goals by presenting new test information, upselling and seeking out new sources of revenue. • Develop and maintain deep knowledge of market space, technical and clinical environment, competitor presence, and client behaviors required to compete in assigned territory. • Align with internal business partners and product management to discover, drive, and close sales opportunities related to NICU/PICU/Pediatrics business and new client segments. • Communicate customer insights, market trends & competitive data to leadership and peers. • Leverage Medical Science Liaison and other Company resources to provide technical, clinical and business content to deliver solutions that meet or exceed customer expectations. • Uphold company mission and values; ensure compliance in all company policies and guidelines.

• Serve as the primary point of contact for assigned NICU and PICU health-system relationships • Drive adoption and growth of NICU WGS/WES and related genomic testing programs • Partner with RAEs to map stakeholders and support enterprise-to-site pull-through • Support onboarding, implementation, workflow integration, and educational initiatives • Manage inbound escalations and coordinate resolution with internal teams • Monitor ordering patterns, utilization trends, and provider feedback • Identify and advance expansion opportunities within major health systems • Support strategic initiatives and pilot programs • Maintain accurate account documentation and action plans

• Identify, pursue, and advance enterprise health system and IDN partnerships, including leading contracting efforts aligned with organizational strategy and growth priorities. • Build and manage executive-level relationships across C-suite, clinical, operational, laboratory, and IT leadership to support enterprise alignment, execution, and long-term partnership success. • Lead the full EPIC/Aura enterprise readiness pipeline. • Own enterprise roadmap management, timelines, and risk tracking. • Coordinate pre-build readiness and implementation kickoffs. • Build and sustain trusted relationships with C-suite executives, senior leaders, and key health system stakeholders. • Own creation and management of enterprise LSAs. • Coordinate with RCM, Legal, Medical Affairs, Product, Finance, and Sales. • Manage enterprise onboarding timelines and cross-functional handoffs. • Maintain enterprise SOPs, documentation, and workflows. • Manage escalations across multiple sites or regions. • Prepare enterprise QBRs and performance reviews. • Identify and support enterprise expansion opportunities.

• Conduct outbound calls and email outreach to hospitals and healthcare organizations in Arabic-speaking countries. • Identify and connect with hospital administrators and hospital decision-makers. • Introduce the company’s physician and clinical staffing service offerings. • Qualify prospects and schedule meetings for senior sales representatives. • Maintain accurate records of outreach activity in the CRM system. • Meet defined call, outreach, and meeting-setting targets.