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Marketing Development Representative
Location
New York
Posted
61 days ago
Salary
$50K - $56K / year
Seniority
Junior
Job Description
Marketing Development Representative
RWS Group
• Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs • Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent • Engage with prospects via email, phone, and social channels to assess needs and readiness • Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs) • Convert qualified leads into sales opportunities and contributes to pipeline generation • Ensure all opportunities are accurately logged in Salesforce with full notes and handover details • Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated) • Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot • Follow up on inbound campaigns using outreach sequences • Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers • Collaborate with Marketing on messaging, follow-ups, and nurture sequences • Follow defined internal processes (lead routing, opportunity creation, CRM rules) • Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities
Job Requirements
- 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
- Strong communication skills across phone, email, LinkedIn, and outreach tools
- Experience using CRM systems such as Salesforce (or similar)
- Familiarity with marketing automation platforms like HubSpot
- Ability to quickly understand customer needs and assess buying intent
- Ability to clearly articulate value propositions to prospects
- Strong organizational skills and ability to manage multiple leads and follow-ups
- Target-driven mindset with focus on hitting KPIs and pipeline goals
- Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Benefits
- Health insurance
- Professional development opportunities
- Flexible working hours
- Paid time off
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