Brand Manager @ludivine.thenot@hotmail.fr

Location

Worldwide

Posted

65 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Brand Manager @ludivine.thenot@hotmail.fr

ludivine.thenot@hotmail.fr

Role Description En tant que Brand Manager, ta mission sera de faire grandir Papa in Shape pour en faire une marque iconique / une référence incontournable, au point que nos clients n’achètent pas seulement nos programmes, mais adhèrent profondément à notre vision et à notre communauté. - Définir, structurer et déployer la stratégie de marque de Papa in Shape. - Créer une marque forte, différenciante et durable dans l’univers du coaching et du bien-être. - Renforcer la position de Papa in Shape sur son marché et développer sa visibilité. - Mise en œuvre opérationnelle des initiatives marketing et brand. - Structurer, amplifier et protéger l’identité de la marque à travers tous nos canaux : contenu, médias et influence. Qualifications - Passionnée par le marketing et le branding. - Capable d’allier vision stratégique et excellence opérationnelle. - Expérience stratégique en marketing / brand management. - Expérience dans la gestion ou la contribution à un budget d’acquisition important (~3M€ et plus). - Solide expérience en contenu organique et relations presse. - Expertise des réseaux sociaux, de l’acquisition et du SEO. - Compréhension des nouveaux usages liés au Search IA. - Capacité à construire et structurer une équipe. - Idéalement, expérience ou intérêt pour la gestion de personal brand. - Maîtrise du français et de l’anglais. - Aligné(e) avec les valeurs Papa in Shape. Requirements - Construire une marque forte et différenciante. - Développer une marque incopiable, reconnaissable instantanément. - Garantir la cohérence de la marque sur l’ensemble des points de contact. - Définir et exécuter la stratégie de brand awareness (social media, presse, contenus, campagnes). - Superviser la gestion des réseaux sociaux et la stratégie de contenu organique. - Piloter les campagnes publicitaires orientées notoriété et image de marque. - Déployer et piloter une stratégie de relations presse et d’influence. - Identifier et développer des opportunités médiatiques et des partenariats stratégiques. - Développer une stratégie de contenu organique forte (social media, contenus éditoriaux, SEO). - Optimiser la visibilité de la marque via le référencement naturel (SEO) et les nouveaux usages liés au Search IA. - Contribuer au développement de la personal brand. - Recruter et structurer progressivement une équipe marketing / brand performante. - Instaurer une culture forte autour de la créativité, de l’exécution et de la performance. - Analyser régulièrement l’environnement concurrentiel et les tendances du marché. - Définir les objectifs de marque et les indicateurs clés de performance (KPI). - Élaborer et mettre en œuvre les plans de marque, en coordination avec les différentes équipes. - Communiquer la stratégie en interne et mobiliser les équipes autour de la marque. - Gérer et coordonner les agences externes. - Assurer la gestion du budget marketing et publicitaire. Benefits - Opportunité rare de participer à la construction d’une marque iconique dans un marché en pleine transformation. - Être au cœur de la stratégie en travaillant directement avec le CEO et l’équipe de direct. - Opportunité de construire et structurer une équipe marketing. - Rejoindre une entreprise en forte croissance où ton impact sera direct. - Rôle 100 % remote, offrant une grande flexibilité dans l’organisation du travail.

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