Summary Yelp’s mission is to connect people with great local businesses, and our social channels are a vital part of how we inspire discovery and drive measurable growth. As the Senior Specialist, Paid Social Media & Creator on the Consumer Growth Marketing team, you’ll drive U.S. consumer acquisition through performance-minded paid social and a scaled micro‑creator program. You’ll lead hands-on execution across Meta, TikTok, and YouTube, collaborate with external agency partners, and report to the Sr. Manager of Social Media. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States. What you'll do: - Develop, implement, and refine paid social and creator strategies aligned to acquisition goals across Meta, TikTok, and YouTube in partnership with the Sr. Manager of Social Media. - Build always-on and campaign test plans (audiences, hooks, formats, lengths) with clear learning agendas. - Source, vet, brief, and manage nano/micro creators; secure usage rights and implement allowlisting/Partnership Ads and Spark Ads. - Collaborate with agency partner on always-on and seasonal creator campaigns. - Partner with Creative to produce and iterate on high-performing assets; maintain a library of creator content for paid amplification. - Launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager. - Report on key performance indicators; deliver clear readouts and recommendations to scale or pivot. - Own paid social audience strategy; build segmented prospecting and retargeting with smart exclusions, recency/frequency, and sequential creative to optimize ad efficiency. - Ensure brand safety, FTC-compliant disclosures, content rights management, and privacy best practices. - Collaborate cross-functionally with Brand, Product Marketing, Comms/Legal, Creative, and regional teams to align messaging and campaigns. What it takes to succeed: - 5+ years in social marketing, including 3+ years driving paid social and creator/influencer programs end-to-end. - Proven examples of creator campaigns (ideally nano/micro) with measurable outcomes; include 2–3 case links with your role, budget tier, and results. - Hands-on expertise with CreatorIQ, Meta Ads Manager, TikTok Ads Manager, and Google Ads. - Experience collaborating with creator agencies or coming from an agency background; strong project management across multiple workstreams. - Strong analytical skills and the ability to turn data into action. - Familiarity with allowlisting/Partnership Ads, Spark Ads, user-generated content licensing, and FTC guidelines. Proven excellence in audience development and targeting strategies. - Excellent brief writing, communication, and cross-functional collaboration skills; high attention to detail and a results-driven mindset. - Experience managing paid social media budgets. Ability to discern how much budget should go toward campaigns and when. - Exceptional organizational skills and ability to work independently in vague situations. What you'll get: - Effective your first day: Full medical, vision, and dental - 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday - Up to 14 weeks of parental leave - Monthly wellness subsidy - Work from home reimbursement - Flexible spending account - 401(k) retirement savings plan - Employee stock purchase plan - Compensation range for this position is $78,000–$130,000 annually. You may also be offered a bonus and benefits. Closing At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role. We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote

• Advanced Google Ads architecture: You don’t rely blindly on "Performance Max" or Google’s recommendations. You build granular, manual campaign structures ("Classic Search") to retain maximum control over keywords, negatives and bidding. • Shopping & feed intelligence: You manage Google Shopping not only by ROAS but via data feeds. You optimize titles, attributes and custom labels based on pricing strategies, margins and availability. • B2B niche targeting: You understand that B2B behaves differently. You find ways to specifically identify B2B decision‑makers — including beyond the obvious keywords. You leverage first‑party data to eliminate wasted reach and ad spend. • "Growth hacking" & edge cases: You know the tricks and techniques that aren’t in any textbook. You test scripts, alpha/beta experiments and unconventional retargeting funnels to secure a decisive competitive advantage. • Tracking & attribution: You ensure we aren’t flying blind. You validate conversion data (server‑side) and maintain a clean data foundation so our bidding strategies are based on real, reliable values.

• Support the setup and management of campaigns within DSP’s, helping execute programmatic buys across display, video, and connected TV inventory. • Assist in building and launching paid campaigns across TikTok, Meta, YouTube and Google Ads. • Manage daily optimizations to hit performance KPIs (Reach, Video Views, CPA, ROAS, CPM, etc.). • Ensure accurate tagging, tracking, and pixel setups in Google Tag Manager. • Contribute to audience research, channel selection, and budget allocation recommendations. • Assist in developing paid media plans that incorporate a mix of programmatic channels, social, search and video, including inventory sourcing through open exchange, private marketplace, or direct deals where applicable. • Track competitive insights, platform benchmarks, and learnings to inform future strategy. • Build performance reports for internal stakeholders and partners and contribute to campaign readouts and post-mortems. • Pull data from DSPs, Ads Managers, YouTube Studio, Google Analytics, Hubspot, reporting interfaces and any third-party tracking tools. • Work closely with Social, Marketing, Creative, Content, and Partnerships teams to align paid campaigns with organic and partner initiatives.

• Plan, build and optimize performance campaigns on Google (focus: Google Ads), YouTube and Meta • Responsible for significant media budgets in the seven-figure range with focus on ROAS, CAC and growth targets • Use GA4, Tag Manager, Looker Studio and Conversion APIs for data-driven decisions • Design and evaluate A/B tests, creative experiments and funnel optimizations • Work closely with Growth, Design and Data teams to align paid channels with content and the customer journey • Clients in over 80 countries