• Serve as the primary point of contact for Medicare stakeholders across business, product, technology, operations, and member experience teams • Partner across-functionally to develop a best in class and consistent digital experience. • Build trusted, collaborative relationships to align priorities, expectations, and timelines. • Define the unique needs and digital impacts for the Senior population. • Understand the Senior population digital trends leveraging competitive intel, usage trends and market data. • Navigate an environment that is ambiguous and at times, uncertain while learning on the fly will set you up for success. • Evaluate current product state to identify opportunities through product analysis, digital data and stakeholder conversations. • Translate member pain points, data insights, and business goals into clear strategic recommendations and design decisions • Leverage basic technical knowledge (e.g., digital platforms, data flows, integrations, agile delivery) to inform decisions and remove friction • Proven record of constructing and executing complex analyses to meet business needs. • Coordinate and lead Medicare specific demos for key stakeholders. • Ensure monthly results and roadmap are in a constant state of readiness to share with BU partners, Enterprise leaders, marketing teams and other key stakeholders. • Review and align the rolling 4 quarter roadmaps with product leaders, in preparation for monthly product review meetings. • Lead a cross-functional team to create and execute on product plans, coordination of market and product research, and management of relationships with strategic partners and key internal stakeholders. • Establish and oversee the plans, monitoring and organizational approach between business units that result in consistently great products. • Hold teams accountable to building the product, on-schedule and communicating status/risks appropriately.

• Create and edit paid ads for platforms such as Facebook, Instagram and TikTok • Produce and edit various paid ad formats for Facebook, Instagram and TikTok based on clear scripts or briefs • Preferably work in Adobe Premiere Pro, producing approximately 90% vertical (portrait) video • Use light motion graphics and AI tools

• Pflege und Weiterentwicklung unseres Online Shops (Content, Produkte, Collections, Landingpages) • Enge Zusammenarbeit mit unserem Webentwickler bei neuen Features, Optimierungen und technischen Anpassungen • Testing und Qualitätssicherung im Shop (Usability, Mobile-Optimierung, Checkout, Bugs etc.) • Unterstützung bei der Umsetzung von Kampagnen, Launches und Aktionen im Shop • Conversion-Optimierung (CRO): Analyse von Nutzerverhalten und Ableitung konkreter Verbesserungen • Mitwirkung bei Tracking, Datenstruktur und Shop-Performance (z. B. Google Analytics, Pixel, Events) • SEO-Basics im Shop (Struktur, Meta-Daten, interne Verlinkung) • Schnittstelle zu Marketing (Ads, Newsletter, Social) zur optimalen Shop-Integration

• Independent, end-to-end account management of multiple e-commerce accounts. • Development of data-driven growth strategies and sustainable campaign scaling. • Project orchestration: coordination with internal experts across Creative, Tracking and Media Buying teams. • Act as a trusted advisor: lead client calls and prepare analytical reports.