effect

• Strategic design, management and scalable development of Google campaigns in the premium D2C segment • Precise targeting of affluent, discerning audiences with a clear premium positioning • Independent management of larger ad budgets with a focus on profitability, new-customer ROAS and sustainable growth • Development and continuous optimization of high-quality funnel structures, including conversion-focused, mobile-optimized landing pages • Close collaboration with the creative team and founders to develop high-performing static and video ads • KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment • Continuous testing of creatives, hooks, keywords and audiences while preserving brand aesthetics and positioning

• Strategic planning, management and scalable development of Meta and Google campaigns in the premium D2C segment • Precise targeting of a high‑spending, discerning audience with a clear premium positioning • Independent management of large ad budgets with a focus on profitability, new-customer ROAS, and sustainable growth • Design and continuous optimization of high‑quality funnel structures, including conversion-focused, mobile-optimized landing pages • Close collaboration with the creative team and founders to develop high-performing static and video ads • KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment • Ongoing testing of creatives, hooks, and audiences while respecting brand aesthetics and positioning

• Pflege und Weiterentwicklung unseres Online Shops (Content, Produkte, Collections, Landingpages) • Enge Zusammenarbeit mit unserem Webentwickler bei neuen Features, Optimierungen und technischen Anpassungen • Testing und Qualitätssicherung im Shop (Usability, Mobile-Optimierung, Checkout, Bugs etc.) • Unterstützung bei der Umsetzung von Kampagnen, Launches und Aktionen im Shop • Conversion-Optimierung (CRO): Analyse von Nutzerverhalten und Ableitung konkreter Verbesserungen • Mitwirkung bei Tracking, Datenstruktur und Shop-Performance (z. B. Google Analytics, Pixel, Events) • SEO-Basics im Shop (Struktur, Meta-Daten, interne Verlinkung) • Schnittstelle zu Marketing (Ads, Newsletter, Social) zur optimalen Shop-Integration