Role Description As the Manager of Growth Analytics at Gorilla Commerce, you will lead the charge in shaping our paid media strategy across on-platform and off-platform channels to analyze performance marketing and deliver insights alongside strategic guidance to the operating teams. This role demands a data-driven leader who combines strategic vision with analytical rigor—someone who can direct campaign management teams, innovate attribution models, and scale emerging channels while ensuring every dollar spent delivers measurable impact. You will oversee a high-performing team managing retail media platforms (Amazon Ads, Walmart Connect) and expand our footprint across Paid Social, Search, CTV, Streaming, and emerging channels. Success in this role means mastering performance economics—owning the Mixed Media Model and metrics like CAC:LTV ratio, MER, branded search attribution, and incrementality lift—to guide decisions that fuel sustainable growth. What You'll Do - Lead On-Platform Marketplace Performance Marketing Team who optimize campaigns across Amazon Ads, Walmart Connect, and social commerce platforms, ensuring profitability (ACOS/TACoS) and market share growth. - Own Advanced Attribution & Measurement: Develop and implement sophisticated attribution frameworks, including multi-touch and incrementality models, to accurately measure branded search impact and cross-channel performance. Build MMM (Marketing Mix Modeling) capabilities to inform spend allocation, following signals of increasing brand searches to revenue. - Drive Customer Economics Analysis: Monitor and optimize CAC:LTV ratios, MER, and incremental lift across all channels. Use predictive modeling and statistical analysis to forecast performance and guide budget decisions. - Expand into Emerging Channels: Test and scale new media opportunities (CTV, Streaming Video, Linear TV) to diversify reach and improve omni-channel efficiency. - Leverage Data for Creative Optimization: Translate consumer insights and performance data into actionable creative strategies. Partner with content teams to design assets that maximize ROAS and conversion. - Integrate Campaigns Across Teams: Collaborate with Brand, Product, and Merch Planning to align messaging, product launches, and paid media strategies for cohesive execution. - Stakeholder Reporting & Communication: Deliver weekly performance dashboards and growth insights to leadership, highlighting attribution results, branded search contribution, and efficiency metrics. Qualifications - Experience: 3-5 years in performance marketing or data analytics with experience in analyzing high-budget, complex structured campaigns ($5M+), across a complex catalog and channels. - Analytical Expertise: Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing). Experience with MMM and incrementality testing required. - Platform Mastery: Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, Google Analytics. - Tools & Tech: SQL, Excel, BI tools; familiarity with Python/R for marketing analytics is a plus. - Creative Insight: Strong understanding of creative optimization and testing frameworks. - Innovation: Experience leveraging AI for creative scaling and campaign automation. - Certifications: Amazon Ads, Google, Meta, TikTok preferred. Benefits - Competitive Compensation: Market-aligned pay for your region. - Flexible Work Arrangement: Remote-first approach with collaboration tools to stay connected. - Professional Development: Access to virtual learning resources and growth opportunities. Equal Opportunity Statement We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply.

• Strategy Development: define the right set of strategies and actions to deliver the performance promises • Initiative Planning, Selling into Stakeholders, Implementation, and Monitoring: build selling stories and project manage joint-growth and profitability initiatives to completion – with stakeholders at the retail partner and internal teams. Ensure objectives remain met/on track • Customer Experience: understand the retail partner’s path to purchase and post-purchase experience (including claim filing and service), and then partner with Customer Experience and other teams to deliver the best solutions • Retail Execution and Channel Marketing: partner with Retail Execution and Merchandising to increase in-store customer and Associate awareness. Partner with the retail partner’s dotcom teams to increase online sales • Account Support: provide support on a variety of activities such as reporting, content development, event planning, and project management • Product and Service Innovations: gain a deep understanding of our business and bring your own ideas to the table • Competitive Analysis: conduct analysis and tracking of highly complex, dynamic partner environment to ensure we maintain our competitive advantage

• Strategy Development: define the right set of strategies and actions to deliver the performance promises. • Initiative Planning, Selling into Stakeholders, Implementation, and Monitoring: build selling stories and project manage joint-growth and profitability initiatives to completion – with stakeholders at the retail partner and internal teams. Ensure objectives remain met/on track. • Customer Experience: understand the retail partner’s path to purchase and post-purchase experience (including claim filing and service), and then partner with Customer Experience and other teams to deliver the best solutions. • Retail Execution and Channel Marketing: partner with Retail Execution and Merchandising to increase in-store customer and Associate awareness. Partner with the retail partner’s dotcom teams to increase online sales. • Account Support: provide support on a variety of activities such as reporting, content development, event planning, and project management. • Product and Service Innovations: gain a deep understanding of our business and bring your own ideas to the table. • Competitive Analysis: conduct analysis and tracking of highly complex, dynamic partner environment to ensure we maintain our competitive advantage.

• Strategy Development: define the right set of strategies and actions to deliver the performance promises. • Initiative Planning, Selling into Stakeholders, Implementation, and Monitoring: build selling stories and project manage joint-growth and profitability initiatives to completion – with stakeholders at the retail partner and internal teams. Ensure objectives remain met/on track. • Customer Experience: understand the retail partner’s path to purchase and post-purchase experience (including claim filing and service), and then partner with Customer Experience and other teams to deliver the best solutions. • Retail Execution and Channel Marketing: partner with Retail Execution and Merchandising to increase in-store customer and Associate awareness. Partner with the retail partner’s dotcom teams to increase online sales. • Account Support: provide support on a variety of activities such as reporting, content development, event planning, and project management. • Product and Service Innovations: gain a deep understanding of our business and bring your own ideas to the table. • Competitive Analysis: conduct analysis and tracking of highly complex, dynamic partner environment to ensure we maintain our competitive advantage.