• Develop and grow existing accounts while winning new business. • Engage with engineers and purchasing teams to influence design-in decisions. • Build and manage a strong sales pipeline, forecasting accurately against targets. • Collaborate closely with supplier partners and internal teams. • Use CRM and design registration tools to maximise opportunity and margin.

• Independently research potential companies within your target group and region. • Acquire new customers by phone or on-site, generating interest in a variety of advertising opportunities. • Analyze the local market, identify new opportunities and contribute ideas. • Serve as the primary contact for clients after closing.

• Travel to retail stores to perform merchandising activities, construct displays, update pricing and special offers, and stock/rotate (where legally permissible) for the Bonterra Organic Estates/VCT-USA portfolio of wine brands on shelves, displays and cold boxes in retail accounts as requested by sales teams or retail customers. • Ensure our products are up to date, our brands are well represented, and our presence stands out in assigned retail accounts. • Ensure 100% distribution of all authorized SKUs in cold box and on shelf in all assigned accounts. • Install promotional point-of-sale materials to achieve display objectives and stock products as needed. • Assist in stock rotations, shelf resets, and backroom. • Understand and work with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand. • Plan time and activities to ensure achievement of company-established goals and sales objectives within assigned accounts. • Establish and follow an efficient and economical routing pattern that ensures assigned accounts are serviced and merchandised as needed. • Utilize various equipment such as a pallet jack, two-wheeled and U-Boat platform trucks, case cutter, and price gun. • Collaborate and work effectively with the assigned distributor partner account lead and merchandising team members in your assigned accounts. • Gain knowledge of the specific customer’s business operations and coordinate multiple diverse options for merchandising the company’s products to each and build positive relationships and an effective partnership with the ultimate decision maker, retail owner, store manager/wine steward/clerks in all assigned accounts. • Service accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management. • Strategize/preplan on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information. • Stay current on The Company’s brands and know in-depth features and benefits of each compared to the competition. • Educate account staff on priority brands by leading educational staff training seminars. • Communicate issues, opportunities, and market intelligence with appropriate management through written, electronic and verbal means. • Maintain up-to-date, accurate territory and account records. • Properly account for work done, i.e. cases, pricing, date etc., by using Company display software and integrated digital camera. • Submit prompt and accurate reports using internal distributor systems such as Strategy (MicroStrategy), supplier portal, Circana (IRI), and beverage technology, VIP. • This position is required to serve as an information resource for, and as a conduit between the field and national/regional chain account team members. • Participate in work withs; present at distributor meetings; participate in sales blitzes, as needed. • Collaborate with VCT-USA internal departments including brand/marketing, trade marketing, and regional sales teams. • Conduct safe and responsible interactions with the public. • Periodically you will be expected to spot check program activity of other chains in your geography that you are not directly responsible for. • Perform other job-related duties as assigned. Some territories may require early mornings, evenings, and/or weekends.

• Managing all aspects of MABI brands in the assigned market • Overseeing and implementing distributor planning, programming, and account execution in driving sales growth • Leading a sales team and maintaining strong relationships with key stakeholders • Ultimately responsible for delivering the annual sales plan in the given market