• Mise en œuvre de nos activités d’influencer marketing et de creator sales spécifiques au marché français, avec un focus sur le chiffre d’affaires, la conversion et la performance mesurable • Recherche, identification et prise de contact autonome avec des créateurs français pertinents (TikTok, Instagram, YouTube, etc.), ainsi que participation aux négociations et à la conclusion de partenariats • Construction et gestion d’un portefeuille scalable de créateurs français, incluant modèles de commission, incentives et partenariats long terme • Analyse des KPI clés tels que le ROAS, le taux de conversion, le CPM et le chiffre d’affaires, avec mise en place d’optimisations basées sur la data • Veille des tendances de la creator economy française, des réseaux sociaux et des plateformes, et intégration de nouveaux leviers de croissance • Contribution active au développement et à la scalabilité de cfab / creamy fabrics en tant que marque DTC fashion sur le marché français

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Role Description This is a permanent role focused on building and scaling our UK influencer and partnerships programme. You will be instrumental in bringing our brand to a wider audience. This role works across the full marketing funnel—from top-of-funnel brand building with celebrities and macro creators, all the way through to driving efficient conversions with print and affiliate partnerships. If you worked here this past month here are some things you might have been involved in: - Strategically identifying and successfully securing new, high-impact UK influencer and brand partnerships that align with our mission. - Kicking off a campaign for our new summer Limited Edition launch, which will be amplified through paid media like Meta & YouTube. - Balancing top-of-funnel brand collaborations that drive our brand metrics like trust and familiarity, with bottom-of-funnel performance partnerships. - Tracking, analyzing, and reporting on the performance of all UK partnerships, providing clear recommendations for scaling the most effective channels. Qualifications - You excel at building and nurturing relationships. - You have a proven track record in the UK market for identifying, engaging, and managing a diverse portfolio of influencers and partners, turning professional relationships into powerful, results-driven campaigns. - You’re a strategic, commercially-minded marketer. - You understand how to drive both broad brand awareness and efficient conversions, utilizing data and a full-funnel approach to scale a high-impact UK programme. - You give a crap. Benefits - Competitive, market-informed salaries. - Meaningful support towards healthcare for our team around the world. - Generous paid leave. - Tailored learning and development opportunities. - Free toilet paper.

• Build and manage Blueprint's paid influencer program from sourcing and outreach through negotiation, contracting, content delivery, usage rights, and performance evaluation. • Prioritize partners whose audiences align with Blueprint's mission, performance, and positioning, and who can generate content that works in both organic and paid environments. • Own the earned influencer program: tiering strategy, proactive seeding, gifting, ambassador relationships, and launch mailers. Develop the creative approach for how Blueprint shows up in organic content moments and build a bench of engaged partners who know the brand, not just a transactional roster. • Partner directly with Paid Media to activate creator content across whitelisting, dark posting, and boosted distribution. Understand what performs in paid environments and translate those insights to actionable, digestible creative and talent briefs regularly. • Develop the quarterly influencer roadmap integrated with the campaign calendar, product launches, and brand moments. Own budget and map initiatives across paid partnerships, usage rights, and earned programs with full accountability to ROI. • Define and track KPIs across paid and earned: reach, engagement, EMV, conversion signals, content quality, and amplification ROI, reporting these into digestible and actionable insights for cross-functional stakeholders and senior leadership. • Collaborate with Content and Creative to align messaging, asset formats, and storytelling so influencer output is on-brand and usable across channels. • Own, build, and document the operational infrastructure and team that supports influencer program scale (e.g. outreach workflows, contract templates, gifting logistics, reporting cadences, partnership tracking systems). • Manage agency and platform relationships where applicable and own vendor evaluation and selection for influencer tools and tracking.