• Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent. • Develops and refines copy for a range of promotional deliverables, including: • Promotional Campaigns • Brand Narratives • Detail Aids (digital and print) • Leave Pieces • Promotional emails • Congress materials (e.g., symposia content, promotional booths, visual messaging) • Claims support materials • Interactive and digital promotional tools • Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements. • Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages. • Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives. • Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation. • Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence. • Ensures brand story arcs and promotional strategy are reflected across all materials. • Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery. • Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines. • Partners effectively with SrScD/ScD, PMWs, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy. • Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions. • Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions. • Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes. • Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation. • Provides mentorship and first‑pass review support for junior writers. • Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing. • Supports business development activities with scientific input and contributes to pitches as required. • Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices. • Completes mandatory training, annual leave planning, and performance evaluations in required systems. • Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct. • Performs additional duties reasonably assigned within the remit of the role.

• Demonstrate extensive knowledge of clinical documentation requirements, coding guidelines, and workflows applicable to inpatient and outpatient/physician settings • Serve as an educational resource to client CDI teams, delivering classroom education, hands-on teaching, and ongoing mentoring • Develop and deliver training to physicians, nurses, coding professionals, and ancillary staff on documentation best practices • Formulate credible and compliant documentation clarifications

• Apply strong understanding of clinical documentation and care delivery workflows. • Conduct comprehensive inpatient medical record reviews for identified payer populations. • Serve as an educational resource to client CDI teams. • Develop and deliver training to physicians, nurses, coding professionals, and ancillary staff on documentation best practices. • Analyze clinical information to identify gaps in documentation related to SOI, POA, MS-DRG, APR-DRG, PSI, and quality measures. • Work collaboratively with coding teams to ensure accuracy and completeness of documentation and diagnoses.

• Facilitates the overall quality, completeness, and accuracy of clinical documentation through concurrent interaction with providers and other members of the healthcare team • Ensures documentation accurately reflects the patient’s clinical conditions and level of service • Communicates with providers through discussion and/or compliant queries to address missing, unclear, conflicting, or clinically unsupported diagnoses • Includes appropriate assignment of MS-DRG/APR-DRG, severity of illness (SOI), risk of mortality (ROM), and identification of relevant clinical indicators (e.g., HACs, PSIs) • Applies principles of clinical validation and ensures all queries comply with AHIMA/ACDIS guidelines and the CDI Code of Ethics