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Moving Science Closer to Health
Senior Medical Writer II, Brand & Promotion
Location
United Kingdom
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Senior Medical Writer II, Brand & Promotion
Precision Medicine Group
• Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent. • Develops and refines copy for a range of promotional deliverables, including: • Promotional Campaigns • Brand Narratives • Detail Aids (digital and print) • Leave Pieces • Promotional emails • Congress materials (e.g., symposia content, promotional booths, visual messaging) • Claims support materials • Interactive and digital promotional tools • Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements. • Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages. • Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives. • Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation. • Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence. • Ensures brand story arcs and promotional strategy are reflected across all materials. • Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery. • Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines. • Partners effectively with SrScD/ScD, PMWs, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy. • Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions. • Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions. • Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes. • Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation. • Provides mentorship and first‑pass review support for junior writers. • Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing. • Supports business development activities with scientific input and contributes to pitches as required. • Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices. • Completes mandatory training, annual leave planning, and performance evaluations in required systems. • Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct. • Performs additional duties reasonably assigned within the remit of the role.
Job Requirements
- PhD in a scientific discipline.
- Minimum 4 years’ experience in medical writing, ideally within a medical communications agency, with a strong emphasis on pharmaceutical promotional materials.
- Demonstrable expertise in developing promotional assets such as Brand Campaigns, Brand Narratives, Detail Aids, Leave Pieces, emails, digital promotional content, and congress materials.
- In-depth understanding and practical application of the ABPI Code of Practice in promotional content.
- Strong proficiency in Microsoft Office (Word®, PowerPoint®, Excel®), Adobe Acrobat®, and reference-management tools (e.g., EndNote®).
- Experienced with literature databases (e.g., PubMed).
- Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
- Consistent and effective use of internal communication tools (e.g., Teams).
- Willingness to travel occasionally for client meetings and live events.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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