• Develop and refine platform positioning that differentiates solutions in the payer market • Define go-to-market strategy including target segments, launch sequencing, and success metrics • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment • Develop thought leadership for payer market trends • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization. • Develop launch messaging, sales tools, and enablement materials aligned with established positioning • Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning • Develop executive-ready materials for strategic opportunities and client presentations • Maintain reusable messaging frameworks that accelerate RFP response development • Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers • Incorporate field feedback to continuously improve sales tools and messaging • Track and analyze launch and enablement performance to continuously improve commercialization outcomes. • Translate complex product and clinical capabilities into clear, outcome-driven messaging • Maintain and evolve competitive battlecards and positioning guidance • Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement • Partner with Product teams to understand roadmap priorities and upcoming launches • Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning • Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives • Coordinate with Sales Enablement to support internal training and field readiness

• Accurately record all relevant lead information • Review and verify all incoming lead data • Cross-check each lead against client checklists • Ensure timely and accurate delivery of qualified leads

• Own the product/growth program - including work on campaigns, running experiments (hacks) supported by the wider marketing function • Lead projects cross-functionally with Sales, marketing, and in particular the Product Team to ensure we are maximizing all key growth opportunities across our existing customer base • Actively support and where applicable automate cross-sell & upsell opportunities • Use a data-first approach to measure the effectiveness of growth strategies • Play an active role in supporting the development of the wider marketing function

Role Description As the Product Marketing Manager, you'll be responsible for developing and executing strategic marketing plans for our products, from conception to launch and beyond. You'll work closely with our cross-functional teams including product development, sales, and customer service to understand our products, target audience and market trends in order to develop effective marketing strategies. - Develop and implement global marketing strategies for our products, including positioning, messaging, and pricing strategies - Conduct market research and analysis to identify key insights and leverage them in the development of marketing plans and initiatives - Collaborate with cross-functional teams to develop product launch plans and execute go-to-market activities - Develop and manage marketing budget, ensuring optimal allocation of resources to maximize ROI - Create and manage product marketing collateral, including sales presentations, product guides, and website content - Plan and execute product marketing campaigns through various channels such as social media, email marketing, advertising, events, etc. - Track and analyze marketing campaign and product performance, providing regular reports and recommendations for improvement - Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers - Stay current with industry trends and competitive landscape to inform product positioning and marketing strategies - Identify and pursue new market opportunities for our products, working closely with the product development team to bring new ideas to market Qualifications - Bachelor's degree in marketing, business or related field, Master's degree preferred - 5+ years of experience in product marketing, preferably in the technology industry - Strong understanding of product marketing concepts and techniques - Excellent project management skills with the ability to handle multiple projects and priorities simultaneously - Experience with market research and analysis, including both qualitative and quantitative methods - Proven track record of developing successful marketing strategies and launching products globally - Strong analytical skills with the ability to interpret data and make data-driven recommendations - Excellent written and verbal communication skills with the ability to effectively collaborate with cross-functional teams - Proficient in Microsoft Office and experience with marketing automation tools - Strong understanding of digital marketing tactics and channels - Self-motivated and able to work independently - Passion for innovation and technology Requirements - Salary: $127,000-$143,000 Per year Benefits - Competitive salary - Benefits package - Opportunities for growth and development within our global organization