• Develop copy that translates our products, brand, and value propositions into compelling concepts, content, and end-to-end consumer experiences. • Write high-performing CRM copy including emails, push notifications, SMS, headlines, and longer-form content. • Demonstrate a strong understanding of business objectives and create copy aligned to marketing, brand, and growth goals. • Collaborate confidently with design partners, stakeholders, and legal to ensure clarity, compliance, and creativity in every deliverable. • Bring forward fresh ideas and new approaches that deepen engagement and resonate with our audience. • Stay up to date with industry trends, CRM best practices, and shifts in digital culture.

**Here’s what your day-to-day will look like:** - We operate with clearly defined processes, briefs, timelines, and review cycles, so you can focus on what you do best—writing/editing high-performing copy, not chasing context or unclear feedback. - You’ll craft copy for multiple clients across healthcare, home services, and charity sectors in Canada and the USA, giving you exposure to leading companies in their markets, audiences, and diverse campaign types. - You’ll craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs, ensuring clarity, persuasion, and alignment with each brand’s voice. **How You’ll Work?** - Work from clear briefs that outline goals, audience, messaging direction, and success metrics. - Collaborate closely with marketing strategists and designers, and share your suggestions to help optimize campaigns. - You’ll optimize copy based on conversion rates, CTR, and engagement to drive measurable campaign success. - Research and leverage leading SEO and AI tools to streamline content production without losing quality.

**Here’s what your day-to-day will look like:** - We operate with clearly defined processes, briefs, timelines, and review cycles, so you can focus on what you do best—writing/editing high-performing copy, not chasing context or unclear feedback. - You’ll craft copy for multiple clients across healthcare, home services, and charity sectors in Canada and the USA, giving you exposure to leading companies in their markets, audiences, and diverse campaign types. - You’ll craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs, ensuring clarity, persuasion, and alignment with each brand’s voice. **How You’ll Work?** - Work from clear briefs that outline goals, audience, messaging direction, and success metrics. - Collaborate closely with marketing strategists and designers, and share your suggestions to help optimize campaigns. - You’ll optimize copy based on conversion rates, CTR, and engagement to drive measurable campaign success. - Research and leverage leading SEO and AI tools to streamline content production without losing quality.

• Write new email copy for operational, transactional, and marketing use cases • Edit and improve existing email templates to increase clarity, readability, and effectiveness • Draft transactional emails such as confirmations, reminders, schedule updates, and system notifications • Write marketing and sales emails including onboarding sequences, lifecycle emails, re-engagement campaigns, and announcements • Support billing-related communication by simplifying financial information and making it easy for parents to understand and act on • Adapt tone and structure based on the audience, purpose, and stage of the student journey • Collaborate closely with operations, sales, and marketing teams to understand context and intent • Maintain consistency across email templates, sequences, and messaging standards • Review emails carefully for grammar, structure, tone, and clarity before release