• Build and maintain relationships with both CVS & e.l.f. partners • In conjunction with both internal and external partners, develop and execute a sales plan for CVS that effectively delivers net sales growth, market share growth and customer profitability. • Effectively partner with the demand planning team to ensure a complete and timely forecast • Ensure all customer requests for information are met in a timely manner. • Collaborate with all other members of the Sales team to ensure the company’s sales and share goals are achieved and to share best practices. • Work with the Director & VP to develop and execute retail merchandising strategies that will simultaneously achieve both e.l.f. and retailer goals. • Establish and maintain effective relationships with decision-makers • Clear understanding of dynamics of CVS to help set overall account strategy and priorities (assortment, merchandising, tailored trade marketing calendar, etc.) • Ensure strong visual presence in store and on retailer.com • Forecast ability on a monthly basis as well as provide feedback on over and/or under delivery of goals • Assortment and Planogram work • General administration support requests (sending samples, listing forms etc)

• Account management experience focused on growing existing Upmarket accounts through prospecting, qualifying & closing expansion sales • Assist field Account Executives with order generation and daily account maintenance • Generate awareness, respond to inquiries and engage in outbound prospecting to expand and manage our embedded base of Enterprise customers • A highly collaborative role interacting frequently with the Majors field Account Executive, Customer Success Manager, Professional Services and other internal departments • Skilled in conducting presentations, online web demos • Manage deals involving multiple executive level stakeholders including C-suite • Extensive virtual selling experience including phone, web meetings and email • Drive a collaborative approach with Majors Account Executive & Marketing to prioritize targets to engage • Leverage & partner with internal resources (Business Development, Solutions Engineering, Marketing, Customer Success Managers, Professional Services, etc.) to execute new orders • Manage and negotiate contract renewals • Develop a strong understanding of key differentiators, internal/external systems, sales methodologies & processes • Ability to accurately forecast and manage pipeline • Deliver on revenue target quotas on a monthly/quarterly basis

• Address the strong demand and market potential at hand within our embedded base of customers. • Generate awareness, respond to inquiries and engage in outbound prospecting to expand and manage our embedded base of Enterprise customers. • Assist field Account Executives with order generation and daily account maintenance. • Manage deals involving multiple executive level stakeholders including C-suite. • Drive a collaborative approach with Enterprise Account Executive & Marketing to prioritize targets to engage. • Leverage & partner with internal resources (Business Development, Solutions Engineering, Marketing, Customer Success Managers, Professional Services, etc.) to execute new orders. • Manage and negotiate contract renewals. • Ability to accurately forecast and manage pipeline. • Deliver on revenue target quotas on a monthly/quarterly basis.

• Strategic Leadership & P&L Management • Budget Ownership: Create and own the P&L for your territory, setting new business and renewal revenue and loss ratio targets • Go-to-Market Strategy: Develop and execute territory-specific strategies and campaigns aligned with budget goals • Performance Analysis: Use data analytics to identify growth opportunities, market trends, and optimization areas within your geography • Strategic Planning: Translate company objectives into actionable territory-level initiatives and resource allocation decisions. Set the underwriting strategy for your territory and enable the team to reach it. • Underwriting Support: Contributing to the achievement of the territory budget through underwriting and account management. • Team Leadership & Development • Talent Development: Onboard, train, coach, and mentor Risk Engineers to maximize individual and collective performance • Escalations Management: Support both Production Risk Engineers (new business) and Renewal Risk Engineers across your territory with authority guidelines and escalations • Performance Management: Set individual budgets/targets for team members and provide ongoing underwriting support and mentorship to help them achieve goals • Culture Building: Foster collaboration and engagement within your territory team and across the broader organization • Broker Relationship Management • Partnership Strategy: Develop and execute strategies to strengthen relationships with retail and wholesale brokers in your territory • Market Intelligence: Gather insights from broker network to inform product development and market positioning • Brand Representation: Ensure all broker interactions reflect Counterpart's brand standards and values • Revenue Generation: Drive broker relationships that unlock new business opportunities and renewal growth • Operational Excellence • Systems & Process: Champion the use of technology and data analytics to streamline operations and improve productivity • Reporting & Forecasting: Provide accurate production tracking, forecasting, and actionable insights to company leadership • Cross-functional Collaboration: Partner with product, underwriting, and other teams to represent your territory's needs and market feedback • Quality Assurance: Ensure all customer touchpoints meet company standards and contribute to overall customer experience