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Helping dentists achieve more by making the entire lab process digital — and effortless.
Principal Product Marketer, Hardware
Location
United States
Posted
79 days ago
Salary
$179.9K - $218K / year
Seniority
Lead
Job Description
Principal Product Marketer, Hardware
Dandy
• Define and lead our end-to-end GTM strategy for new hardware products - from concept through launch and ongoing adoption • Deeply understand the customer we are building for, and partner with the Product and Hardware teams to translate those insights into compelling products and feature sets that drive differentiation • Own positioning, messaging, and value props that can cut through noise in competitive markets and clearly differentiate our brand and products • Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware • Define success metrics for each launch, track performance, and optimize future GTM efforts based on ongoing learnings • Partner with Creative to ensure every customer touchpoint, from digital advertising to physical product packaging, tells a compelling brand story • Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement and ultimately, pipeline
Job Requirements
- Minimum of 8 years of professional experience, including at least 4 years in product marketing
- Demonstrated track record of crafting compelling product positioning and messaging
- Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives
- Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
- Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Benefits
- healthcare
- dental
- mental health support
- parental planning resources
- retirement savings options
- generous paid time off
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