• Personally own and drive strategic commercial initiatives • Lead complex, cross-functional initiatives end-to-end. • Define scope, outcomes, sequencing and commercial success measures. • Translate strategic priorities into executable plans and drive them through to measurable impact. • Step into the detail where required, shaping requirements, clarifying commercial logic, resolving dependencies and unblocking teams. • Take accountability for outcomes, not just coordination or reporting. • Embed within revenue and marketing leadership • Operate as a trusted partner to Revenue, Marketing, CRM and Growth leaders. • Engage as a peer in commercial and operational discussions, bringing informed challenge and perspective grounded in real experience. • Test whether proposed initiatives will genuinely move revenue, margin or customer value. • Ensure delivery priorities reflect commercial reality, not internal noise or politics. • Own commercially grounded roadmaps • Maintain an integrated, outcome-focused view of initiatives across Revenue, Marketing, CRM and Growth. • Sequence and prioritise work based on commercial impact and operational feasibility. • Proactively challenge scope, timing or resourcing when misaligned with business goals. • Ensure roadmaps remain dynamic and responsive to trading performance and strategic shifts. • Drive momentum and accountability • Actively track progress and intervene decisively when delivery slows or drifts. • Remove blockers and resolve cross-functional friction directly. • Hold peers accountable for commitments with clarity and confidence. • Maintain relentless follow-through until outcomes are realised. • Create clarity without bureaucracy • Provide simple, trusted visibility into progress, delivery confidence and commercial impact. • Surface risks, trade-offs and misalignment early, with clear recommendations. • Ensure leadership discussions translate into actions, owners and timelines.

• Analyzing the Client's requests • Brainstorm ideas and concepts for Clients • Designing or searching for static or dynamic thumbnails • Writing strong, clear, persuasive, and original Ad copies • Develop animated & video creative ads (other formats required - learn how to, etc)

• Create high-performing video ads tailored for various digital platforms (Socials, Adult sites) with a strong focus on user acquisition and engagement • Lead the editing and post-production process for marketing videos, ensuring they are visually engaging, emotionally compelling, and conversion-optimized • Collaborate closely with the marketing and creative teams to develop concepts and storyboards that align with performance data and campaign objectives • Leverage AI tools like Midjourney, Stable Diffusion, Runway, and other generative video technologies to enhance creative output and accelerate production timelines • Maintain a high standard of visual storytelling while adapting to rapid feedback and performance-based iterations • Optimize video content for various formats, ratios, and channel-specific best practices • Stay on top of trends in short-form advertising and the adult/adult-adjacent space to bring fresh, innovative ideas to the table • Ensure all content complies with platform policies and brand guidelines while pushing creative boundaries

• Create high-performing video ads tailored for various digital platforms (Socials, Adult sites) with a strong focus on user acquisition and engagement • Lead the editing and post-production process for marketing videos, ensuring they are visually engaging, emotionally compelling, and conversion-optimized • Collaborate closely with the marketing and creative teams to develop concepts and storyboards that align with performance data and campaign objectives • Leverage AI tools like Midjourney, Stable Diffusion, Runway, and other generative video technologies to enhance creative output and accelerate production timelines • Maintain a high standard of visual storytelling while adapting to rapid feedback and performance-based iterations • Optimize video content for various formats, ratios, and channel-specific best practices • Stay on top of trends in short-form advertising and the adult/adult-adjacent space to bring fresh, innovative ideas to the table • Ensure all content complies with platform policies and brand guidelines while pushing creative boundaries