• Write GEO/SEO-friendly blog posts and landing pages aligned to business-relevant user intent. • Translate complex CS/AI/software topics into clear, actionable, conversion-aware content. • Follow a predefined content calendar and deliver consistently. • Audit, update, and improve existing pages to grow traffic, rankings, leads, and subscriber conversions. • Identify opportunities to expand, consolidate, or re-position content based on performance. • Collaborate on briefs, keyword targeting, search intent alignment, and on-page optimization. • Incorporate feedback and iterate quickly with an ownership mindset. • Create case studies, reports, whitepapers, and digital PR pieces to build brand visibility and grow citations in Google and LLMs such as ChatGPT. • Use SEO and analytics tools to validate opportunities and measure performance. • Contribute ideas for content experiments that improve organic acquisition and conversion.

• Develop SEO content architecture for HVAC and Roofing • Build topical authority clusters • Optimize service + city pages • Guide structured data and schema implementation • Improve visibility in: Google organic, Google AI, Overviews, ChatGPT / Gemini citations • Conduct technical SEO audits • Oversee blog strategy and internal linking • Repurpose content across blog, video, FAQ, and search properties • Monitor Search Console + keyword performance • Provide simple weekly reporting and strategy updates

• Google Ads: Build, manage, and optimize search campaigns • Monitor budgets, pacing, CPL, and conversion quality • Conduct keyword research, clustering, and competitive analysis • SEO: Execute on-page, local, and content-driven strategies • Optimize content using our “They Ask, You Answer” approach • Track rankings, conversions, and overall performance metrics • Collaborate with internal teams and occasionally client • Communicate insights clearly and proactively • Become a power user of our digital marketing operating system

• The SEO Consultant will be responsible for leading the strategy and communications on SEO accounts. • The SEO Consultant manages and collaborates on all work performed by SEO Specialists for their book of clients. • The SEO Consultant is also responsible for ensuring the completion and quality of all SEO Specialist work. • Quality control for all initial and recurring tasks completed for campaigns e.g. optimizations, link building, review responses, blog posts, social media posts, reports, and client deliverables. • Run strategy and reporting calls for SEO clients, offering impactful suggestions on campaigns