Title: Senior Digital Analyst ID 00067742121 - Location Plano,TX-8383 DominionPkwy / United States - Job category Technology & Engineering - Work model Hybrid Job Description: "Please note, this role is not able to offer visa transfer or sponsorship now or in the future." About the role We are looking for a highly experienced and results-driven Senior Digital Analyst to join our growing analytics team. This role is ideal for someone who thrives on turning complex data into clear, actionable insights and can effectively communicate those insights through compelling presentations. The ideal candidate will have deep expertise in Adobe Marketing Cloud tools and a strong track record of delivering impactful digital analytics solutions. In this role, you will: - Analyze digital performance data to uncover trends, opportunities, and insights that drive business decisions - Develop and maintain dashboards and reports using Adobe Analytics Workspace, Report Builder, and Data Warehouse - Collaborate with cross-functional teams to define KPIs, measurement strategies, and testing plans - Support personalization and optimization efforts using Adobe Target and Customer Journey Analytics - Create and deliver high-quality PowerPoint presentations that clearly communicate findings and recommendations to stakeholders - Present insights to both technical and non-technical audiences with clarity and confidence - Provide mentorship and guidance to junior analysts as needed Work model: Hybrid We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Plano, TX. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs. The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations. What you need to have to be considered - Minimum 5 years of experience in web and digital analytics - Strong hands-on experience with Adobe Marketing Cloud, including: - Adobe Analytics (Workspace, Report Builder, Data Warehouse) - Adobe Target - Customer Journey Analytics - Excellent presentation skills and the ability to create visually engaging, insight-driven PowerPoint decks - Strong analytical thinking and problem-solving skills - Ability to work independently and manage multiple priorities in a fast-paced environment Preferred Qualifications - Experience with tag management systems (e.g., Adobe Launch or Ensighten) - Familiarity with SQL, JavaScript, or other scripting languages - Experience in A/B testing and conversion rate optimization We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role. The annual salary for this position is between $112.500 - $130.000 depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans. Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: - Medical/Dental/Vision/Life Insurance - Paid holidays plus Paid Time Off - Long-term/Short-term Disability - Paid Parental Leave - Employee Stock Purchase Plan Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.