• Proactively identify, engage, and qualify prospective customers through outbound channels including cold calling, email sequencing, and social selling. • Consistently execute 80–100+ outbound activities per day across multiple channels to generate net-new pipeline. • Build, segment, and prioritize targeted prospect lists using tools such as ZoomInfo, Apollo, LinkedIn Sales Navigator, and Seamless.AI. • Engage IT decision-makers (CIO, CTO, VP/Director of IT, Infrastructure, Network, Security) to uncover business needs and drive qualified meetings. • Partner closely with Account Executives (AEs), AVPs, and Marketing to refine messaging, improve conversion rates, and maximize pipeline creation. • Develop a strong understanding of the company’s multi-solution technology portfolio and how it aligns to customer pain points. • Accurately track activities, performance metrics, and pipeline in Salesforce and sales engagement platforms. • Stay informed on market trends, emerging technologies, and competitive positioning to continuously improve outreach effectiveness.

• Under general supervision, solicit business from targeted market segments by regularly calling on all customers/prospects to develop and maintain strong working relationships with key decision-makers. • The associate must remain flexible and proactive in dealing with changing priorities. • The associate will gather data, analyze programs, problems and products, and utilize counselor selling and negotiation skills in building value-added relationships. • The associate will remain knowledgeable about our programs, products, market conditions, and competitors, and keep management informed of trends and customer expectations to assist in new product/program development. • Major challenges include developing a thorough understanding of our capabilities; keeping current on changes in the marketplace and with our competition; learning competitors' sales strategies and thwarting their efforts in order to maintain/grow our business; effectively defining, evaluating, and communicating issues externally and internally; and establishing priorities and managing time. • The associate must be effective in differentiating our products and services in a market that many perceive as a commodity business. • Performance is measured by increased dollar sales, account profitability, current and accurate customer information, ability to develop contacts and relationships, and the further enhancement of CPI's image and market position. • Maximize sales growth and profitability. • Utilize a "solutions-based" selling approach to build and maintain relationships at all levels within our account base. • The quality and depth of these relationships will differentiate CPI from our competition. • Plan, execute, and monitor territorial coverage to optimize our effectiveness and return on selling expenses. • Work with product managers, marketing, customer service, technical support, and operations to develop a strategic plan for the geographic area by account. • Contribute to the company's financial goals through accurate budgeting, forecasting, expense control, and selling and negotiating higher price points. • Systematically gather data from the marketplace regarding competitive strategies and customer needs and communicate/translate information into new product/market opportunities. • Must be a team player working with all personnel and resources in maintaining and growing a customer-focused organization.

• Winning new contract business • Positioning consultants into live and speculative opportunities • Creating demand from the market — not waiting for it • Monitor live job postings across job boards and marketplaces • Proactively contact hiring managers, recruiters, and talent teams • Actively market available consultants (“bench”) into the market • Take and qualify job briefs • Source and qualify candidates when required • Build and manage your own pipeline of clients and opportunities • Negotiate rates and commercial terms

• Identify and win new contract opportunities across: - Salesforce ecosystem (SI partners, end clients) - IBM Maximo / EAM clients & partners • Build relationships with: - System Integrators - Consulting Partners - End Clients - Recruiters (for split deals / collaboration) • Drive outbound activity: - LinkedIn outreach - Email campaigns - Market mapping • Monitor live job postings across job boards and marketplaces • Identify roles where we can immediately supply consultants • Proactively contact: - Hiring managers - Recruiters - Talent teams • Actively market available consultants (“bench”) into the market • Negotiate rates and commercial terms