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Making diabetes data more accessible, meaningful, and actionable. Learn more about Tidepool Loop at tidepool.org/loop.
Head of Marketing
Location
California
Posted
121 days ago
Salary
$181.7K - $240.8K / year
Seniority
Lead
Job Description
Head of Marketing
Tidepool
• Drive Demand & Pipeline: Design and execute a full-funnel demand generation strategy for Tidepool+ (SaaS) that translates directly to discovery calls, pipeline growth, and health system adoption. • Own the Narrative: Translate complex clinical workflows and product capabilities for Tidepool Loop, Tidepool+, the Tidepool Big Data Donation Project, and other core initiatives into clear, credible messaging that resonates with health systems, donors, and the diabetes community. • Enable Sales & Success: Equip the Sales and Clinic Success teams with high-quality, high-impact enablement materials, competitive context, and messaging to close deals and drive utilization. • Build for Scale: Design and implement repeatable systems, processes, and operating cadence that allow marketing programs to scale predictably and sustainably. • Manage the Marketing Calendar and Roadmap: Maintain a transparent marketing calendar and roadmap; ruthlessly prioritize initiatives that map to measurable business outcomes. • Content and Community Engagement: Oversee a robust content strategy, including social media, email marketing, webinars, and events. • Ensure Compliance: Partner with Regulatory and Clinical teams to ensure all external messaging is accurate, compliant, and FDA-appropriate. • Optimize Performance: Establish specific KPIs for every campaign; use data to iterate on lifecycle emails, webinars, and content journeys to improve conversion rates. • Manage the Marketing Team: Lead, develop, and scale an existing marketing team of experienced individual contributors spanning content, communications, and product marketing.
Job Requirements
- 7+ years of progressive marketing experience, with a specific focus on digital growth and leadership.
- Proven track record of building demand generation programs that drive measurable revenue or user growth.
- Exceptional ability to synthesize complex technical and clinical concepts into simple, persuasive storytelling.
- Experience leading remote teams and operating as a peer partner to Product and Sales leadership.
- Preferred Experience in SaaS, healthtech, or a regulated digital health environment.
- Comfort operating in a mission-driven or nonprofit context while maintaining commercial rigor.
Benefits
- Flexible PTO
- Paid Parental Leave
- Medical, Dental, and Vision coverage
- Health and Childcare FSA
- Flexible work schedule
- Continuing Education Reimbursement
- Other benefits
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