Tidepool

• Lead design projects across Tidepool’s Data Management Platform as well as new products in development. • Translate broad need statements from patients and healthcare professionals into meaningful designs, balancing usability with safety regulations and technical considerations. • Communicate your data-informed vision and design rationale, that has users at the heart of it, to stakeholders and team members in a compelling way. • Partner closely with product, engineering and quality assurance engineers to drive design decisions and advocate for our users. • Solve a variety of product design challenges across iOS, Android, web and mobile web. • Build and manage a comprehensive design system and component library to maintain consistency. • Plan, design and lead a wide range of user research, including exploratory interviews and task-based usability testing. • Break down experiences thoughtfully for teams to ship value incrementally (from Minimum Valuable Experience to Desired Experience), making intentional trade-offs that are grounded in a clear perspective. • Develop deep understanding and empathy for people living with diabetes and healthcare providers and leverage that feedback to push for product refinement/improvement.

• Drive Demand & Pipeline: Design and execute a full-funnel demand generation strategy for Tidepool+ (SaaS) that translates directly to discovery calls, pipeline growth, and health system adoption. • Own the Narrative: Translate complex clinical workflows and product capabilities for Tidepool Loop, Tidepool+, the Tidepool Big Data Donation Project, and other core initiatives into clear, credible messaging that resonates with health systems, donors, and the diabetes community. • Enable Sales & Success: Equip the Sales and Clinic Success teams with high-quality, high-impact enablement materials, competitive context, and messaging to close deals and drive utilization. • Build for Scale: Design and implement repeatable systems, processes, and operating cadence that allow marketing programs to scale predictably and sustainably. • Manage the Marketing Calendar and Roadmap: Maintain a transparent marketing calendar and roadmap; ruthlessly prioritize initiatives that map to measurable business outcomes. • Content and Community Engagement: Oversee a robust content strategy, including social media, email marketing, webinars, and events. • Ensure Compliance: Partner with Regulatory and Clinical teams to ensure all external messaging is accurate, compliant, and FDA-appropriate. • Optimize Performance: Establish specific KPIs for every campaign; use data to iterate on lifecycle emails, webinars, and content journeys to improve conversion rates. • Manage the Marketing Team: Lead, develop, and scale an existing marketing team of experienced individual contributors spanning content, communications, and product marketing.