• own the client inquiry pipeline and monitor monthly inquiry trends • track and report on key marketing metrics (traffic, inquiries, referral sources, conversion) • diagnose changes in inquiry volume and recommend adjustments to restore or increase client flow • coordinate SEO strategy, website improvements, and digital visibility efforts • oversee Google Business Profile and online reputation systems • identify and test marketing experiments (ads, landing pages, referral outreach, etc.) • coordinate with external vendors or contractors executing marketing work • provide clear monthly reporting and strategic recommendations to leadership • oversee marketing materials to ensure alignment with brand and strategy • other duties as assigned

• Own day-to-day execution of Meta Ads campaigns • Manage budgets with hourly precision during peak U.S. traffic windows • Execute ABO scaling strategies with controlled, incremental increases • Make fast kill/scale decisions based on live performance data • Work closely with creative strategists and editors to test creatives at scale • Identify winning hooks, angles, and formats quickly • Provide clear feedback and direction for new creative variations • Detect creative fatigue early and trigger new iterations • Design and manage campaign architecture (testing, scaling, retargeting, evergreen) • Build repeatable scaling playbooks from testing budgets to high-spend levels • Deliver clear daily and weekly reporting (spend, CPA, ROAS, creative performance) • Plan and execute campaigns around seasonality and peak traffic windows

• Onboarding new clients and crafting compelling offers with your copywriting skills. • Communicating the marketing strategy to new clients and providing them with clear expectations. • Launching and optimizing paid search and paid social campaigns. • Tracking and reporting data analytics to your internal team members. • Communicating with your team via Slack. • Managing projects for assigned accounts on Monday.com

• Onboard new clients and collaborate on offer development and ad strategy • Communicate campaign strategy and set clear expectations with clients • Launch, manage, and optimize paid social and paid search campaigns • Monitor performance, analyze data, and report insights internally • Coordinate with team members via Slack • Manage account-related projects using Monday.com • Oversee and optimize campaigns across a portfolio of active client accounts