• Develop and execute SLED-focused go-to-market plans for assigned vendors, aligning with Climb’s public sector priorities. • Build bottom-up business plans using market and performance data to define opportunity size, penetration strategy, and revenue targets. • Advise on procurement nuances, reseller dynamics, and channel best practices while delivering actionable insights and competitive assessments. • Serve as the primary SLED liaison for strategic vendor partners, representing SLED in executive meetings, QBRs, and planning sessions. • Partner with sales, vendor management, marketing, operations, and finance to ensure seamless execution of GTM initiatives. • Coordinate reseller engagement activities, trainings, and promotional programs to drive adoption and growth. • Set goals, track KPIs, and report on GTM performance to inform strategic decisions.

• Strategic market development & lead qualification • Identification and prioritization of strategic hospital and outpatient medical center (MVZ) accounts based on market potential, digitization level and decision-making structures • Proactive outreach and qualification of C‑level stakeholders (board, executive management, commercial leadership) • Consulting & solution design • Conducting in‑depth discovery conversations to understand digital challenges and clinical processes • Developing clear value stories and ROI arguments for diverse stakeholder groups • Full ownership of the sales cycle (Lead → Won) • Planning, managing and documenting all sales activities including forecasting, pipeline management and decision analysis • Ensuring structured multi‑stakeholder buy‑in and navigating complex decision paths within hospital networks and operator companies • Contract negotiation and closing in close collaboration with Operations and Customer Success • Market positioning & stakeholder influence • Building long‑term executive relationships and positioning medflex as a strategic digitalization partner • Representing medflex at professional congresses, industry events and committees to increase visibility in relevant networks • Feeding strategic market and customer requirements back to Product & Management

• Act as the initial point of contact for clients, carriers, and others on the Client Service Team. • Guiding and mentoring Benefit Analysts throughout the process. • Keeping clients in compliance with required documentation and reporting. • Analyzing utilization reports and claims data. • Explaining client needs and recommendations. • Preparing and reviewing RFPs for marketing coverage. • Collaborating with carrier representatives for smooth implementation. • Conducting employee open enrollment meetings.

• Act as the main, day-to-day contact for clients • Prepare Applications and other documents for submissions • Perform Contract reviews for compliance • Prepare Certificates of Insurance, Invoices, and Finance Agreements • Process Endorsements, Audits • Analyze and compare current exposures for marketing specifications • Conduct marketing, negotiate rates, and review quotes • Monitor and manage the renewal marketing and bind process • Check binders, policies, endorsements for accuracy • Participate in the claims process, including claim submission and follow-up • Maintain files in accordance with company policy