• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives. • Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value. • Implement strategies based on segmentation, personalization, and automated user journeys. • Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance. • Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness. • Collaborate with product, content, and operations teams to ensure campaign alignment and success. • Report KPIs and campaign results, proposing continuous improvements. • Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

• Implementation and scaling of performance-driven influencer campaigns • Scouting, selecting and booking influencers for various brands • Independently negotiating fees and terms • Managing and optimizing influencer budgets • Creating clear, performance-oriented briefings • Analyzing and reporting relevant KPIs (ROAS, revenue, CPA, new customers) • Testing new creators, formats and platforms • Maintaining and developing influencer databases • Close collaboration with Key Account and Strategy teams

• Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives. • Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation. • Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance. • Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact. • Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency. • Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions. • Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.

• Develop and own the demand-generation strategy and goals • Lead execution of integrated campaigns to attract and convert prospects • Partner with Sales Leadership and Revenue Operations for market alignment • Oversee marketing automation, CRM integration, and performance analytics • Manage budget and resource allocation for demand generation • Lead and mentor a high-performance demand generation team • Directly own performance marketing and lifecycle marketing efforts • Stay current on industry trends and emerging technologies