• Set and evolve the vision for paid media with a focus on presale strategy • Lead the development of media strategies and narratives for campaigns • Act as the senior voice of media in client presentations and pitches • Oversee external agency partners to ensure quality and performance • Lead and develop a high-performing team of media professionals • Own the media department budget and partner with Finance for forecasting • Manage and optimize paid media campaigns across major platforms

The best performance marketers live for paid media optimization. LinkedIn Campaign Manager, Google Ads, and 6sense are where they excel. Their passion for maximizing ROAS, crushing pipeline targets, and nurturing accounts through strategic retargeting keeps them at the top of their game. They're always testing, iterating, and optimizing to beat yesterday's performance. Great paid media strategists thrive on translating campaign visions into high-performing digital strategies. They know that partnership between campaign strategy and paid media execution drives real results. Performance metrics, attribution models, and conversion paths energize them. That's the essence of performance marketing excellence! We're searching for a Digital Marketing Manager who can elevate our paid digital game and drive pipeline growth through modern account-based strategies. Someone who knows how to reach the right accounts at the right time with the right message - and has the expertise to make it happen! What Expel can do for you - Expel offers complete ownership of our paid digital ecosystem - search, social, display, and retargeting - with significant budget and direct impact on revenue. We provide access to cutting-edge ABX platforms like 6sense for sophisticated account-based campaigns. Our campaigns team values data-driven decisions and celebrates paid media wins! - The role offers autonomy to test new channels, try bold strategies, and bring innovative approaches to B2B paid media. Plus, the work connects directly to pipeline and revenue - no vanity metrics, just real business impact that's measurable and meaningful. What you can do for Expel - This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth. Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience. - The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale. They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement. Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile. - Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue. The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement. Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix. What you should bring with you - The ideal candidate brings 5+ years of B2B paid digital marketing experience with deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC. They have 3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration. A proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution is essential. - Technical expertise includes advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms. Experience partnering with campaign teams, deep understanding of B2B buyer journeys, and knowledge of how paid channels work together to accelerate pipeline are crucial. Familiarity with Marketo and Salesforce.com, plus expertise in attribution modeling and conversion tracking round out the technical requirements. - A data-driven mindset balanced with creative thinking, self-motivation, curiosity about cybersecurity, and enthusiasm for continuous optimization are key. Bachelor's degree or a compelling story completes the profile. Additional Notes The base salary range for this role is a base salary between $85,700 USD and $120,000 USD + bonus eligibility and equity. We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You’ll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits. Our headquarters is in Herndon, Virginia. However, we realize that while there is a benefit to in-person interaction, good people don’t all live in Northern Virginia. Remote work is an option within the continental US. We're an Equal Opportunity Employer: You'll receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. We're only hiring those authorized to work in the United States. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #LI-remote Salary Range $85,700—$124,300 USD

• unterstützt du unser Team bei der Planung, Umsetzung und Optimierung von Performance Kampagnen • vor allem in den Suchmaschinen von Google und Microsoft • Haupt-Anwendungen: Lead Generierung und Shopping Ads • Unsere Kunden werden von dir souverän betreut und beraten • du arbeitest eng mit unseren unterschiedlichen Fachbereichen zusammen

Role Description Foundation Partners Group is seeking a Director of Performance Marketing to scale and evolve our acquisition engine across paid search and adjacent omnichannel levers that drive measurable local demand. This leader will drive efficient performance today while building the forecasting discipline, measurement rigor, creative/testing system, and local-market operating model that powers our next stage of growth--while honoring the empathy, clarity, and trust required in deathcare. This is a highly hands-on, transformative role for a senior operator who has spent years "on the keys" inside platforms like Google Ads and has experience rebuilding and modernizing paid search engines and account structures. You'll be responsible for driving calls and leads that convert into service-based transactions primarily offline, in partnership with our locations and field teams. This role is fully remote (East Coast hours), built for someone who can lead with high ownership, communicate proactively, and drive cross-functional execution without needing an office to create momentum. Key Responsibilities - Drive performance investment strategy & planning - Own performance investment strategy against KPIs tied to offline outcomes (e.g., qualified inbound calls, qualified leads, appointment/arrangement volume, location-level demand, efficiency targets) - Build rigorous weekly/monthly pacing and forecasting models and bottom-up acquisition plans by market/location; translate targets into a 12--18 month roadmap - Evaluate marginal efficiency and incremental return; allocate a portion of budget to structured experimentation and high-impact growth initiatives - Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans - Own and integrate an omnichannel portfolio - Lead paid search as the core lever (Google Ads), while cross-functionally integrating local discovery and conversion surfaces: FPG and Tulip properties, GBP, and market-level demand drivers tied to calls and locations - Ensure campaigns reflect local realities (e.g., coverage, capacity, scheduling/arrangement workflows) and support multi-location needs - Identify, size, and advocate for new acquisition opportunities across emerging platform surfaces and AI-influenced search experiences; pilot quickly and scale what works - Operate and optimize into a best-in-class paid search engine - Personally execute in-platform: campaign builds, restructuring, QA, keyword/match strategy, negatives, bidding, ad assets, extensions, geo and dayparting strategies - Create repeatable systems (e.g., naming conventions, QA checklists, budget controls, testing templates) that make performance scalable and resilient - Build a call-driven optimization approach (e.g., routing considerations, call conversion paths, lead quality feedback loops) aligned to offline service outcomes - Elevate measurement & decision-making - Strengthen measurement from digital touchpoints through offline outcomes (calls → consults/arrangements/services), including conversion definitions aligned to KPIs and operational feedback loops - Make clear, defensible portfolio recommendations even when signals are imperfect or directional; translate performance into executive-ready decisions - Cross-functional leadership - Partner closely with field teams and local leaders to align paid strategy with field-led local marketing strategies and community engagement-driven initiatives (e.g., events, partnerships, referral pathways) - Treat Google Business Profile (GBP) as a cross-functional lever: understand the inputs/operating rhythms and coordinate with owners across marketing, field, and web to support local visibility and conversion - Coordinate with SEO leadership on holistic search visibility, shared keyword intelligence, and AI-driven discovery shifts, ensuring paid + organic + local surfaces work together across priority markets, location pages, and service lines. Qualifications - 8--10+ years leading performance marketing / paid acquisition programs with direct accountability for efficiency and volume outcomes - Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in Google Ads at scale (builds, restructures, QA, optimizations) - Proven experience driving outcomes where conversions are calls/leads that close primarily offline (service-based or high-consideration transactions) - Strong forecasting discipline and comfort building bottom-up plans tied to business targets - High ownership, proactive communication, and strong leadership: you create clarity, keep stakeholders aligned, and drive work forward without heavy oversight