• Erstellen, Umsetzung und Monitoring von SEO-Kampagnen mit Schwerpunkt E-Commerce in Absprache mit internen und externen Experten • Unterstützung bei der Ausarbeitung von Keyword- & Content-Strategien, sowie bei der Erstellung von SEO-Marktanalysen & SEO-Audits • Erstellung von Content-Briefings und Absprache mit externen Textern • Reporting an Projektleitung und Kunden

• Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities • Define the SEO architecture of the agency directory • Design a scalable directory structure and taxonomy • Identify opportunities for high-intent agency discovery pages • Define which category, industry, and location pages should exist • Provide recommendations for SEO-friendly URL structure • Define an indexation strategy for directory pages and filters • Define internal linking principles for scalable growth • Define the organic growth strategy for the catalog • Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation • Ensure crawlability and indexation across scalable directory pages • Identify and resolve technical SEO bottlenecks (in collaboration with the dev team) • Take a hands-on role in implementing key SEO improvements alongside the team • Support the implementation of SEO recommendations across the platform • Identify and launch new SEO landing pages and discovery pages • Identify opportunities for programmatic or scalable page creation • Continuously improve the organic visibility and performance of the catalog • Monitor SEO performance and track key growth metrics • Report on progress, insights, and recommendations to stakeholders • Communicate SEO decisions clearly and explain the rationale behind strategic choices • Collaborate closely with product, design, and engineering teams to align SEO with product development

Role Description Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic. This role requires expertise in technical SEO, keyword research, content optimization, and analytics. The SEO Specialist ensures that websites are search engine-friendly, user-friendly, and consistently improving in authority and performance. Responsibilities - Keyword Research & Strategy: - Conduct in-depth keyword research using SEMrush, Ahrefs, or Google Keyword Planner. - Map keywords to user intent and buyer journey stages. - Build content strategies aligned with organic growth goals. - On-Page Optimization: - Optimize metadata, headings, schema markup, and internal linking. - Ensure content is SEO-friendly while maintaining readability and brand tone. - Perform content gap analyses and provide recommendations for new pages or blog topics. - Technical SEO: - Conduct site audits using Screaming Frog, Sitebulb, or SEMrush. - Identify and resolve crawl errors, indexation issues, duplicate content, and broken links. - Improve Core Web Vitals, page speed, and mobile performance. - Manage XML sitemaps, robots.txt, and canonicalization. - Off-Page SEO & Link Building: - Develop ethical link-building strategies (guest posting, PR outreach, partnerships). - Monitor backlink profiles for toxic links and disavow when necessary. - Analytics & Reporting: - Track keyword rankings, organic traffic, and conversion metrics via Google Analytics and Google Search Console. - Build dashboards in Data Studio, Looker, or Power BI. - Provide weekly/monthly reports with actionable insights for stakeholders. - Collaboration: - Partner with content writers, developers, and marketing teams to execute SEO strategies. - Provide SEO input during website redesigns, migrations, and product launches. Qualifications - Strong mix of technical and creative SEO skills. - Analytical mindset with ability to translate data into strategy. - Proactive problem solver who stays current with algorithm updates. - Comfortable collaborating with cross-functional teams (content, dev, marketing). Requirements - 2+ years SEO experience. - Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console). - Strong knowledge of on-page, off-page, and technical SEO. - Familiarity with CMS platforms (WordPress, Webflow, Shopify). Ideal Experience & Skills - Experience improving rankings for competitive keywords. - Knowledge of structured data/schema and advanced technical audits. - Familiarity with international SEO and multi-language sites. - Exposure to SaaS, e-commerce, or high-growth content environments. What Does a Typical Day Look Like? An SEO Specialist’s day revolves around analyzing data, optimizing content, and improving technical site health. You will: - Review rankings and analytics dashboards to track performance trends. - Conduct keyword research for upcoming campaigns or new content. - Run a site audit and create a prioritized list of fixes for developers. - Optimize existing pages for improved rankings and conversions. - Coordinate with content writers to create SEO-optimized articles or landing pages. - Update reports and present findings to marketing or leadership teams. Key Metrics for Success (KPIs) - Growth in organic traffic and impressions. - Improved keyword rankings (top 3, page 1). - Increased organic conversion rates. - Reduced site errors and improved Core Web Vitals. - Positive ROI on SEO campaigns. Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., perform a site audit or draft an SEO strategy for a sample website) - Client Interview with Marketing Leadership - Offer & Background Verification

• Architect for Organic Growth (Freelance) • Strategy Development & QA: You design complex roadmaps to increase Organic Market Share (SEO & GEO) and ensure through strict Quality Assurance that every deliverable meets the highest standards. • High-Level Communication: You are the primary point of contact for clients and present results and strategies confidently in video calls (Google Meet). • Agile Coordination: You coordinate our subject-matter experts, define precise task specifications, and monitor project budgets and timelines. • Comprehensive Documentation: (AI-based) creation of reports, planning sheets and meeting minutes. • Growth Support: Identification of up-selling opportunities and support for the strategic development of our consulting practice.