• Responsible for planning and developing the company’s strategic content • Ensure communication consistency and provide support for marketing and performance strategies • Plan topics and editorial calendars • Develop corporate and commercial content • Structure funnel communications • Monitor performance metrics • Propose improvements to content • Support internal marketing (employee communications)

• Design branded digital and print assets as well as basic videos using Canva, Google Slides, and Google Docs, including: flyers, one-pagers, white papers, postcards, website graphics, article graphics, swag, and more • Create and update graphics and images on website pages using HubSpot • Light research and writing of supporting copy for assets as needed • Keep assets well-organized in Canva, HubSpot files, and Google Drive • Contribute to evolving brand work, with potential to help lead a brand refresh within the next year

• Design static and video assets for ads and social • Produce content using Canva and similar tools • Generate creative assets using AI tools (image/video) • Adapt content across formats and platforms • Create assets aligned with marketing goals • Iterate creatives based on performance feedback • Test variations of creatives for optimization • Support ad creative refresh cycles • Produce content for client-facing deliverables • Work within brand guidelines when available • Fill creative gaps when clients lack assets • Maintain quality and consistency across outputs • Manage multiple content requests simultaneously • Deliver assets on tight timelines • Organize files and maintain creative libraries • Collaborate with marketing and paid media teams

• Design static and video assets for ads and social • Produce content using Canva and similar tools • Generate creative assets using AI tools (image/video) • Adapt content across formats and platforms • Create assets aligned with marketing goals • Iterate creatives based on performance feedback • Test variations of creatives for optimization • Support ad creative refresh cycles • Produce content for client-facing deliverables • Work within brand guidelines when available • Fill creative gaps when clients lack assets • Maintain quality and consistency across outputs • Manage multiple content requests simultaneously • Deliver assets on tight timelines • Organize files and maintain creative libraries • Collaborate with marketing and paid media teams