• Develop and manage customer advocacy and referral programs • Source and coordinate customer stories, quotes, and proof points • Support creation of ROI-backed case studies and customer evidence • Maintain a consistent cadence of customer communications • Partner with Product, Sales, and CX to activate customer proof throughout GTM

• Connect product innovation to customer impact by driving product positioning and go-to-market strategy. • Develop messaging for Radicle’s products and collaborate with Product, Sales, Customer Success, and Marketing teams. • Turn market insights into actionable campaigns that drive adoption and engagement. • Monitor campaign performance and provide actionable insights; optimize strategies to improve retention and conversion metrics.

Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. We believe technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. That’s why we’ve built Radicle Health as a home for mission-driven products that support organizations in delivering essential services. Under one roof, our teams learn from each other, test ideas faster, and think holistically about the individuals and communities we serve. Radicle Health’s Product Marketing Manager connects product innovation to customer impact by driving how Radicle Health’s products are positioned and brought to market. This role will develop go-to-market strategy in collaboration with the Product Marketing Director and cross-functional stakeholders, craft clear and compelling messaging for Radicle’s full suite of products, and develop enablement that empowers Product, Sales, Customer Success, and Marketing teams. The Product Marketing Manager role will turn market and customer insights into actionable campaigns that drive adoption, engagement, and growth while providing internal stakeholders with critical information to develop and deliver market-leading products. This role is fast-paced, collaborative, and impact-oriented, with heavy emphasis on strategy, storytelling, and execution. What You'll Do Go To Market Strategy & Enablement - Assist in updating and developing product messaging and positioning for core Radicle Products. - Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns. - Partner cross-functionally to support major launches, ensuring alignment between Product, Sales, and Marketing. - Develop and execute enablement materials as needed, including case studies, testimonials, and webinars. - Translate customer and market insights into compelling product messaging and positioning. Lifecycle Marketing Strategy & Execution - Identify and champion opportunities for customer growth, including upsell, cross-sell, and add-on initiatives that expand ARR and strengthen long-term customer value. - Align ABX campaign messaging to account needs, industry context, and prospect/customer goals to drive engagement, product adoption, and pipeline growth. - Collaborate with Product to prioritize and shape new offerings based on customer insights and emerging market needs. - Collaborate with Sales and Customer Success to deliver a seamless, tailored experience across the customer journey. - Ensure feedback informs product, marketing, and success strategies to reduce churn. - Leverage account-level data and prospect-level data, insights, and segmentation to create tailored content and campaigns. Market & Competitive Intelligence - Conduct ongoing competitive research to inform positioning, messaging, and campaign strategy. - Synthesize market and competitor insights into actionable recommendations for Product, Sales, and leadership to increase adoption, grow new business, and reduce churn - Collaborate with Go-To-Market and Product teams to identify differentiation opportunities that enhance win rates and market share. Performance Measurement & Continuous Improvement - Monitor campaign performance and optimize for engagement, adoption, retention, and account/prospect conversion metrics. - Continuously refine campaign initiatives to improve engagement, retention, conversion, and revenue outcomes. - Provide actionable insights to internal stakeholders to inform account-level strategies. Who you are: - 5+ years of experience in product marketing, preferably within the healthcare or technology sectors. - Strong understanding of healthcare regulations and technology applications in clinical settings. - Proven ability to develop marketing strategies and effectively communicate recommendations to executive management. - Excellent written and verbal communication skills. - Ability to work collaboratively across functions including marketing, sales, and product development. - Experience with Electronic Health Records (EHR), Health Information Exchanges (HIEs), or clinical data management optional. Key Skills: - Strong Communication: Exceptional verbal and written communication skills, with the ability to convey ideas and designs across teams. - Analytical Abilities: Competence in analyzing project needs and developing plans to address business challenges and opportunities. - Time Management and Organization: Excellent organizational skills with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment. - Teamwork and Collaboration: Strong team player with a collaborative mindset, eager to contribute to team success and open to continuous learning and improvement What we offer:  - Unlimited PTO policy  - Competitive medical, dental, and vision healthcare coverage - 401k matching  - Paid holidays  - Volunteer time off  - Paid parental leave  - Remote work stipend - Compensation: $100,000 - $120,000 - Location: Remote    Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process.  Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.

Role Description Our marketing team is looking for a Senior Product Marketing Specialist to introduce the future of C4ISR special mission products such as the PAL Aerospace mission system and CarteNav’s AIMS-ISR and AIMS-C4. In this highly impactful role as a product marketer, you must be confident in delivering succinct, highly valuable, and actionable marketing to operators, government customers, and OEMs tackling today’s threats, including domestic affairs, public safety, environmental, civil operations, and defence. This role will report directly to the Director of Marketing to coordinate sales enablement, campaigns, product news, go-to-market strategies, market research, and other demand-generating activities. At PAL Aerospace in this role, you’ll get to: - Drive value proposition, positioning, and messaging development for mission system software, special mission aircraft, contracted ISR operations solutions, and productized engineering/design/modification programs. - Own the cadence and outcomes of our partner-facing broadcasts and thought leadership program, including topic selection, SME prep, promotion, execution, and post-event reuse into evergreen demand and enablement assets. - Be PAL’s internal connective hub for product story and GTM readiness, aligning Sales/BD & Marketing with engineering, mission software (CarteNav), global mission ops, technical services, and aircrew training. - Aggressively uncover and validate USPs through customer/partner interviews, win/loss insights, competitive review, internal SME discovery, and field feedback. - Collaborate with the PAL Aerospace marketing and BD teams on the enablement system, including pitch narrative, decks, one-pagers, competitive talk tracks, product briefs, and evergreen assets. - Lead go-to-market planning for product launches and major updates, including narrative, proof points, announcements, partner coordination, and integrated campaign planning. - Become a product expert and power-user of current products for effective communication internally with sales & BD as well as externally with collaborating partners. - Work with the marketing team on events to ensure products are represented correctly, effectively, and interactively at all in-person and online events. Qualifications - 1-5 proven years in product marketing, solutions marketing, or a similar role (B2B/SaaS experience is a plus). - Eager to accelerate your product marketing career in the demanding yet highly rewarding fast-paced aerospace and defence market. - Independent, accountable, and energized by high-ownership roles. - Opinions on what makes a product shine above the rest and how to target and capture a market segment. - See the game of marketing as a fun pursuit with a keen focus on ambitious goals and the challenges it takes to achieve them. Benefits - Results-oriented culture with flexible hours and remote working options. - Diversity & inclusivity: Commitment to being an inclusive workplace that celebrates diversity and promotes critical thinking. - Free flow of communication across all levels and teams. - Travel privileges: Full-time employees enjoy travel passes with many domestic and international partner carriers. Closing Date Applications will be accepted until April 6, 2026. PAL Aerospace is committed to fostering an inclusive work environment that celebrates and encourages diversity, equity, and inclusion whereby individuals are recognized, supported, and respected. Candidates of all backgrounds are encouraged to apply. Only those candidates selected for an interview will be contacted. Thank you.