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Close the Sales Execution Gap
Customer Advocacy Specialist
Location
United States
Posted
115 days ago
Salary
$81K - $95K / year
Seniority
Junior
Job Description
Customer Advocacy Specialist
Outreach
• Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets • Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences • Repurpose core content across formats and channels to extend the reach and impact of customer stories • Prepare copy for customer newsletters and partner with social media on ongoing posting and content support • Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success • Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track • Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption • Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams • Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities • Match Sales and Customer Success teams with the right advocates for customer reference requests • Ability to use AI to scale processes, content, and • Increase efficiency • Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity
Job Requirements
- 1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)
- Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion
- Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools
- Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities
- Strong understanding of B2B marketing fundamentals and how customer stories build trust, influence pipeline, and support revenue growth
- Customer-first mindset and the ability to understand customer goals, challenges, and motivations for advocacy
- Preferred: Experience with gifting platforms, reference management tools, and AI tools that help streamline and scale advocacy operations
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
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