Role Description The Senior Strategist, Paid Media is a seasoned digital strategist responsible for independently managing a portfolio of high-value or complex paid media accounts. This role requires advanced campaign strategy, sophisticated client relationship skills, and the ability to connect paid media performance to business outcomes. The Senior Strategist acts as the lead on all client communication and owns strategic planning, performance reporting, and optimization for their accounts. Sr. Strategists work with moderate oversight from their Lead and may supervise one or more junior team members. This position is ideal for a paid media professional with strong leadership instincts, an analytical mindset, and experience managing multi-platform campaigns for clients with advanced needs such as: - Multiple funnel stages - High-touch sales cycles - Significant integration with CRM systems like HubSpot Responsibilities include: - Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads. - Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages. - Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs. - Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement. - Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly. - Serve as the primary point of contact for all client communication on assigned accounts. - Lead strategic client calls, providing both technical and high-level business recommendations. - Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner. - Deliver performance updates, QBRs, and optimization plans to ensure retention and growth. - Present upsell opportunities and work with Group Leads or Directors on contract expansions. - Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality. - Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals. - Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches. - Contribute to internal education by sharing case studies, best practices, or new platform updates. Qualifications - 5–6+ years of experience managing paid media campaigns with measurable ROI. - Proven success managing large or complex accounts independently. - Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.). - Advanced proficiency with HubSpot, especially in aligning paid media with lifecycle stages, lead scoring, workflows, and revenue attribution. - Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards. - Bachelor’s degree in marketing, business, or a related field preferred. Preferred Skills and Attributes - Confident strategist and communicator, capable of leading conversations with senior client stakeholders. - Analytical and detail-oriented, with strong problem-solving capabilities. - Skilled at balancing strategic planning and hands-on campaign execution. - Organized and efficient with strong prioritization and time management. - Passionate about digital marketing, client results, and continuous improvement. - Comfortable mentoring others and contributing to team-wide knowledge sharing. Performance Evaluation - Client retention and satisfaction - Achievement of campaign goals (e.g., CPL, ROAS, lead quality) - Revenue growth or upsell activity on managed accounts - Accuracy and insightfulness of performance reporting - Internal leadership and contribution to team development Salary $65,000 - $80,000 a year We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Develop and implement business and operations strategies for pharmaceutical companies • Analyze market trends, the competitive landscape and regulatory changes (e.g., EU-GMP, MDR, GxP) • Design and deliver optimization projects in areas such as R&D, manufacturing, supply chain or quality • Support digital transformation (e.g., introduction of new tools, automation, data analytics) • Prepare decision-making materials and business cases for top management • Lead interdisciplinary project teams and coordinate interfaces with specialist departments • Conduct workshops, stakeholder interviews and change-management activities • Prepare proposals and pitches to win and retain clients

• Build and maintain multi-tab operating models with dynamic drivers, scenario analysis, and sensitivity frameworks. Connect topline strategy to operational realities and financial implications across the business. • Own demand forecasting across Amazon, DTC, and wholesale channels. Develop predictive frameworks that inform production planning, inventory positioning, SKU rationalization, and working capital optimization. Run scenario planning that balances margin, cash flow, service levels, and operational constraints. • Conduct rigorous quantitative analysis across channels, products, and customer cohorts. Build analytical frameworks that surface trends, risks, and opportunities with precision and depth. • Work closely with leaders in marketing, supply chain, product, and finance to align on priorities and translate business questions into quantitative frameworks. • Prepare materials for board meetings, investor updates, and executive reviews. Deliver clear recommendations backed by rigorous analysis. • Lead or support initiatives including new channel expansion, product portfolio strategy, operational efficiency programs, and partnership evaluation.

• Implement global clinical strategies aligned with company goals and market opportunities • Translate clinical insights into actionable product requirements, collaborating with Product Management and R&D • Monitor emerging clinical trends and unmet needs for future growth opportunities • Support executive leadership in shaping product roadmap and portfolio strategy • Design and manage clinical research programs to demonstrate product efficacy, safety, and value in collaboration with clinical research organizations • Establish clinical endpoints and study methodologies that resonate with stakeholders • Coordinate with clinical research organizations and principal investigators • Ensure clinical studies meet regulatory requirements across target markets • Assist in establishing and facilitating global and regional Medical Advisory Boards • Help develop agendas that maximize advisory board impact on product strategy • Build and maintain relationships with key opinion leaders (KOLs) and clinical thought leaders • Develop and deliver clinical education programs to drive adoption of new ultrasound applications • Represent the company at medical conferences and industry events • Collaborate with marketing to develop clinically compelling messaging and content • Translate clinical value into economic value propositions for healthcare stakeholders • Monitor competitive clinical positioning and support differentiation strategies • Contribute to pricing and reimbursement strategies based on clinical evidence • Provide clinical input to business development for partnership and acquisition opportunities