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Hook

Inspire and innovate music expression.

Principal Engineer

Software EngineerSoftware EngineerOtherRemoteLeadTeam 11-50H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

84 days ago

Salary

0

Seniority

Lead

Job Description

Principal Engineer

Hook

WHO WE ARE We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team, and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands. Our mission is to integrate creative and production to help grow brands faster. But we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet. WHAT’S A PRINCIPAL ENGINEER AT HOOK? You're happiest when someone on the creative team says "I don't know how we did this before." You build the tools that make that possible. As one of Hook's principal pipeline engineers, you own the internal systems and tools that make our creative and production teams faster, smarter, and more capable, everything from web applications and workflow automation to plugins for the Adobe Creative Suite (UXP/CEP/Extendscript) and Figma. You hold yourself to a high bar across the entire development lifecycle: problem discovery, architecture, implementation, testing, deployment, and the long-term health of what you ship. You care about the craft of software as much as the outcome. You're self-directed and comfortable owning complex products from the first idea through continued development, without needing a roadmap handed to you. You work at the intersection of engineering and creative practice, and you understand that a great tool in the right hands can change what's possible. When a client project needs a strong technical lead, you're ready to step in with that same ownership mindset. WHAT YOU’LL DO - Design, build, and maintain internal pipeline tools and systems that help Hook's creative, production, and operations teams work more efficiently including web applications, workflow automation, and API integrations - Work closely and empathetically with Motion Designers, Art Directors, and Producers to deeply understand their workflows, gather requirements, and translate their creative challenges into technical solutions. - Develop plugins and extensions for Adobe Creative Suite applications (After Effects, Photoshop, Illustrator) and Figma, primarily in TypeScript - Own product areas end-to-end: problem discovery, UX consideration, technical design, implementation, testing, deployment, and ongoing improvement - Identify workflow bottlenecks across departments and propose and execute technical solutions - Recommend and evaluate new tools, frameworks, and approaches, especially in areas where Hook has evolving or emerging needs - Serve as technical lead on select client projects (typically websites or small web applications), and occasionally manage freelance developers contributing to those engagements - Codify your knowledge through documentation, best practices, and internal guides that help the broader team level up - Participate in technical strategy as a craft leader, pushing Hook's capabilities forward WHAT YOU’LL NEED - Deep expertise in TypeScript and the Node.js ecosystem, this is your primary language and environment - A demonstrated love of the whole development cycle: from proposal and planning through implementation, testing, optimization, and deployment - Proven experience building and shipping production-grade applications end-to-end, with a strong sense of ownership and accountability throughout - Experience developing plugins, extensions, or integrations for creative software — Adobe apps (After Effects, Photoshop, Illustrator), Figma, or similar tools - Proficiency with Python, bash, and associated scripting and automation tools - Experience developing, deploying and operating applications on Google Cloud Platform, AWS, Vercel, or equivalent cloud environments. Use of Docker containers for development is a plus, deploying them to production even more so. - Working knowledge of relational databases or document-based databases - Must have deep proficiency in the React ecosystem, including component architecture, state management, hooks, and optimization, to build robust, highly interactive, multiuser web applications. - Comfortable with both frontend and backend engineering disciplines when developing applications. - A strong foundation in software engineering principles — you write secure, reliable, maintainable code and hold yourself to a high standard of craft - The ability to work independently and make confident, well-reasoned architectural decisions without a lot of hand-holding - Strong communication and collaboration skills — you must be adept at translating complex technical information, such as system architecture and design, to a developer, while also clearly and concisely explaining the same concepts to non-technical stakeholders, including creatives or producers. Furthermore, you should approach problem-solving with a collaborative, "customer mindset" when working with the internal team, ensuring that you are responsive to their needs and focused on achieving shared goals. - An informed curiosity about AI and what it makes newly possible — not just as a coding aid, but as a creative and technical force you're actively exploring. You're excited about integrating AI capabilities into the products and pipelines you build. You stay curious about where the technology is heading and bring ideas to the table about how Hook can take advantage of it. - You integrate AI-assisted development tools (e.g., Claude Code, Cursor, Copilot) into your workflow seamlessly. However, your high standard of architectural craft remains central: you maintain deep system understanding, produce robust, scalable, and well-designed systems, and leverage these tools as powerful extensions of your abilities, not replacements for essential expertise. You are the ultimate arbiter of system design and architecture, viewing the AI as a powerful collaborator under your expert direction. - An intuitive understanding of how to work in a fast-paced, creatively-driven environment where production timelines are real and the work is always visible WHAT ELSE Qualified applicants will include a resume and a statement of interest that lets us learn a little more about you. We are a remote first organization with a “work from wherever (within the US)” approach. We're a collaborative group of people who love the internet and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more. At Hook we value what makes everyone different, we look for the best talent no matter the background. We know that great work requires diverse perspectives which is why we strive to create a place of belonging where everyone can express who they are. Come join us! Hook believes in compensation transparency and equity. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments and aligns to location-based salary ranges. This role is leveled as a L6 or L7 depending on experience. During the interview process we’ll review your location, skills, experience, and other relevant factors to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more. Please review our Transparent Compensation Philosophy. We are not currently considering candidates in the Tier 4 market band for this role at this time.

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Coinbase logo

Staff Software Engineer (Policies Platform - Identity)

Coinbase

A digital currency exchange, Coinbase is used by consumers, merchants, and traders to buy and sell cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin. Fo

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Coinbase logo

Senior Staff Software Engineer, Backend - Risk Platform

Coinbase

A digital currency exchange, Coinbase is used by consumers, merchants, and traders to buy and sell cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin. Fo

OtherRemoteTeam 4,700Since 2012

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. 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By joining the team, you will continue to build the platform and critical services to mitigate fraudulent activities at scale, and improve the detection of good user patterns. What you’ll be doing (ie. job duties): - Design and implement next generation core Risk platform architecture that power Coinbase - Interact with stakeholders in many different organizations that build Coinbase products or responsible for financial operations - Participate in shaping of the strategy and execution path of Risk platform - Manage individual projects priorities, deadlines and deliverables with your technical expertise - Mentor and train other team members on design techniques and coding standards - Write high quality, well tested code to meet the needs of your customers. What we look for in you (ie. job requirements): - 10+ years of experience in backend software engineering using Golang or similar languages - Proven track record of delivering impactful solutions that power significant risk flows - You’ve designed, built, scaled and maintained high throughput and low latency production services - You’ve experienced architecting and developing solutions to ambiguous problems with significant impact - Strong technical knowledge of building distributed systems that process massive scale - Solid communication skills, ability to communicate to stakeholders with various technical and non-technical backgrounds - Relentless drive to set and perseverance to achieve ambitious goals - Passion for building an open financial system that brings the world together Nice to haves: - Domain expertise in Risk engineering - Worked closely in Machine Learning models and leveraged the models to scale the execution of risk use cases at large scale - Experience both in startups and large enterprises Job ID: P68521 Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $253,895—$298,700 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal OpportunityCoinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. 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Job Closed
Coinbase logo

Senior Software Engineer, Backend - Blockchain Platform (Staking Data)

Coinbase

A digital currency exchange, Coinbase is used by consumers, merchants, and traders to buy and sell cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin. Fo

OtherRemoteTeam 4,700Since 2012

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. 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The Coinbase Staking Data Team plays a critical role in supporting Coinbase's staking products by building and maintaining reliable blockchain data pipelines and APIs. The team ensures the accuracy and scalability of staking data, integrates new blockchain assets, and assists in the development of APY boosting technology. By working on complex technical challenges, the team enables seamless staking experiences for both retail and institutional users, contributing to the growth of decentralized finance. What you’ll be doing (ie. job duties): - Collaborate with teams across the company on integrations with our services - Participate in code reviews and provide constructive feedback to maintain high code quality standards - Troubleshoot and debug complicated problems What we look for in you (ie. job requirements): - You have at least 5+ years of experience in software engineering - Familiarity with GoLang and/or Ruby is a plus. - You’ve designed, built, scaled and maintained production services, and know how to compose a service oriented architecture. - Experience with decomposing large software systems is a plus. - Excellent communication and collaboration skills, with the ability to work closely with other team members and stakeholders - You write high quality, well tested code to meet the needs of your customers. - You have a strong attention to detail - You’re passionate about building an open financial system that brings the world together Nice to haves: - Crypto background - Experience with Solana data, indexing, and/or scaling large systems - You have Crypto-forward experience, including familiarity with onchain activity such as interacting with Ethereum addresses, using ENS, and engaging with dApps or blockchain-based services. Job #: P74410 *Answers to crypto-related questions may be used to evaluate your onchain experience. #LI-Remote Job #: Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $186,065—$218,900 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal OpportunityCoinbase is proud to be an Equal Opportunity Employer. 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United States
$186.1K - $218.9K / year
Job Closed