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Making financial planning more understandable and effective for a person’s entire life
Marketing Data Analyst
Location
United States
Posted
149 days ago
Salary
$95K - $140K / year
Seniority
Mid Level
Job Description
Marketing Data Analyst
NewRetirement
• Track, analyze, and report on various marketing performance metrics, including Customer Acquisition Cost (CAC), New Arrivals, Subscriptions, Cancels, and Churns. • Develop and maintain the Lifetime Value (LTV) to CAC ratio models to ensure sustainable growth. • Monitor full-funnel conversion rates, identifying leakage points from awareness to conversion. • Identify trends and provide actionable insights to marketing and leadership teams to improve campaign efficiency and effectiveness. • Design and analyze A/B tests (split testing) for landing pages, ad creatives, and email subject lines to scientifically prove what works. • Perform cohort analysis to understand retention behaviors and predict future revenue. • Collaborate with the Data and Analytics team to ensure data integrity, maintain reporting dashboards, and support data-driven decision-making across the marketing function. • Manage the marketing attribution model to correctly assign value to different marketing channels (Paid Search, Social, Organic, Email).
Job Requirements
- 2–4 years of experience in data analysis, specifically within a marketing or product growth function.
- Strong proficiency in SQL is required for querying databases.
- Experience with data visualization tools (e.g., Tableau, PowerBI, Looker, or Google Data Studio) to create self-service dashboards.
- Advanced Excel/Google Sheets skills (Pivot tables, VLOOKUPs, index/match).
- Familiarity with Web Analytics tools (e.g., Google Analytics 4).
- Familiarity with Product Analytics tools (e.g., Amplitude)
- Understanding of statistical concepts (statistical significance, confidence intervals) relevant to testing.
- Strong "data storytelling" abilities—the capability to explain complex data findings to non-technical stakeholders clearly and concisely.
Benefits
- Competitive salary
- Opportunities for professional growth and development
- Inclusive hiring process
- Reasonable accommodations for applicants with differing abilities
- Fostering a diverse and inclusive culture
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