• Conducting detailed research on prospective clients, including their brand, positioning, marketing activities, and potential service fit • Identifying and building targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other prospecting tools • Creating highly personalized outbound messages via LinkedIn and email (no mass-template automation approach) • Writing medium-to-high-level sales copy focused on personalization, clarity, and conversion • Initiating and managing outbound conversations with potential clients • Qualifying prospects based on predefined criteria before booking discovery meetings • Booking and scheduling discovery meetings for the Sales Team • Leading initial discovery conversations when required (training will be provided) • Maintaining and updating CRM records in HubSpot to ensure accurate tracking of outreach and pipeline activity • Managing sequences and outreach flows inside HubSpot while maintaining a strong personalization-first approach • Continuously testing and optimizing outreach messaging to improve reply and booking rates • Tracking outreach KPIs and reporting on performance metrics • Researching industry trends and staying up to date with developments in digital marketing and e-commerce • Collaborating with the Sales and Service Departments to ensure alignment in messaging and targeting • Participating in sales meetings and performance reviews • Contributing ideas to improve outbound systems, messaging frameworks, and prospecting strategies

• Generate and qualify outbound sales opportunities through personalized outreach • Conduct detailed research on prospective clients to identify service fit • Build targeted prospect lists using tools like Apollo and LinkedIn Sales Navigator • Create tailored outbound messages via LinkedIn and email • Book and manage discovery meetings for the Sales Team • Collaborate with Sales and Service Departments for effective transitions • Maintain and update CRM records in HubSpot • Track outreach KPIs and report on performance metrics • Stay updated with industry trends in digital marketing and e-commerce • Participate in sales meetings and contribute ideas for improvement

• The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients. • As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. • This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects. • Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. • You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients. • The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

• Generate and qualify outbound sales opportunities through personalized outreach • Conduct detailed research on potential clients • Identify and build targeted prospect lists using tools like Apollo and LinkedIn Sales Navigator • Create highly personalized outbound messages via LinkedIn and email • Write medium-to-high-level sales copy focused on personalization and conversion • Initiate and manage outbound conversations with potential clients • Qualify prospects based on predefined criteria before booking discovery meetings • Book and schedule discovery meetings for the Sales Team • Lead initial discovery conversations as required • Maintain and update CRM records in HubSpot • Manage sequences and outreach flows in HubSpot • Continuously test and optimize outreach messaging • Track outreach KPIs and report on performance metrics • Research industry trends and stay updated with developments in digital marketing • Collaborate with other departments for alignment in messaging and targeting • Participate in sales meetings and performance reviews • Contribute ideas to improve systems and strategies