• Define domain-specific quality success metrics. • Develop project-specific SOPs, QA rubrics, and reference materials for the specific purpose of meeting client technical standards. • Review project outputs against technical standards, flagging and correcting defects before client delivery. • Perform structured QA passes on design deliverables; flag, track, and resolve defects quickly to hit delivery deadlines. • Return files to contractors with precise remediation notes. • Provide advisory input on design tools, workflows, and asset management systems. • Handle spec changes and edge-case scenarios — e.g., new branding guidelines or accessibility requirements — drafting acceptance criteria or workarounds. • Curate example libraries of “gold standard” design assets for calibration and comparability to agreed reference materials. • Participate in vetting and assessing technical contractor talent for specific projects. • Review sample work from contractors and provide precise, actionable written feedback to improve outputs. • Create targeted training or calibration resources — e.g., brand guideline overviews, design system usage tips. • Advise on technical scoping and requirements during project setup. • Provide expert guidance for edge cases, technical exceptions, and specification changes. • Contribute to post-project reviews to capture lessons learned and improve future standards. • Identify and summarize client model observations and insights. • Build dashboards or trackers with defect categories and recurrence to surface production insights that improve project outcomes. • Conduct post-mortems, analyze defect trends, and propose process tweaks or training refreshers.

• Analyze AI-generated graphics • Evaluate composition and visual reasoning • Annotate design errors • Assess typography and color usage • Collaborate with our team to refine prompts and design quality guidelines

• Execute and finalise artwork across brand, digital, print, social, retail and physical environment designs, ensuring all outputs are production-ready. • Interpret creative briefs created by the Art Director or Creative Director (execution-focused; no strategy ownership). • Prepare accurate print-ready files with correct bleed, trims, colour profiles and specifications. • Roll out assets across multiple touchpoints. • Own resizing, finishing and artwork preparation, including creating print-ready files, setting up die lines, and ensuring all assets meet production specifications. • Work with die lines and packaging layouts with high precision. • Maintain clean file structures, naming conventions and organised asset systems. • Manage an average of two briefs per day (approx. five major tasks per week). • Work across a broad mix of clients (approx. seven clients per week, sometimes more). • Adapt quickly to new brands and guidelines. • Collaborate with the traffic manager, art directors, creative director, designers and account service.

• Develop innovative and strategic concepts for campaigns and app store assets. • Create high-quality visual designs for digital platforms, including banners, videos, app store screenshots, social posts, and other graphic elements. • Collaborate closely with other departments to ensure design concepts align with the overall brand strategy and business goals. • Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality. • Communicate effectively with management and clients to present ideas, receive feedback, and refine concepts and designs. • Own projects from A to Z - concept to delivery - with minimal hand-holding.