• Design scenario-based and edge-case prompts to test AI behavior, including trick and incomplete-information cases. • Develop evaluation rubrics to assess AI responses across instruction-following, factuality, tone, safety, refusals, and helpfulness. • Perform side-by-side evaluations of AI outputs and score them on a 1–5 scale using defined criteria. • Create high-quality source documents (articles, transcripts, reports) as the single source of truth for testing. • Write accurate and well-structured Golden Responses that correctly follow instructions and handle ambiguity.

• Support the testing and evaluation of an Arabic language model. • Design prompts and evaluate the responses based on functionality, accuracy, and safety. • Generate the best possible answer for the target audience. • Create high-quality source documents as the single source of truth for testing. • Write accurate and well-structured Golden Responses that correctly follow instructions and handle ambiguity.

• Support the testing and evaluation of an Arabic language model. • Design prompts, evaluate responses based on functionality, accuracy, and safety of AI systems. • Generate the best possible answers for the target audience. • Design scenario-based and edge-case prompts to test AI behavior. • Develop evaluation rubrics to assess AI responses across various criteria. • Perform side-by-side evaluations of AI outputs and score them on a defined scale. • Create high-quality source documents as the single source of truth for testing. • Write accurate Golden Responses that handle instructions and ambiguity.

• Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers. • Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks. • Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats. • Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns. • Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas. • Maintain a high bar for taste, clarity, and craft across all assets. • Mentor and develop designers, editors, AI specialists, and video producers.