• Monitor the digital habits of our target audience of women who are low news consumers and not highly partisan. • Optimize strategy using reporting & analytics to refine program strategy. • Identify best and worst performing content monthly and use data for decisions. • Stay abreast of trends and best practices in digital marketing. • Generate compelling programming ideas for social media and website content. • Curate a cohesive user experience across platforms with the Social Media Manager. • Project manage editorial calendar for external content. • Work with and across teams to share audience insights. • Collaborate with the video production team on content development.

• Own Tekmetric’s content strategy (and actually execute it). Build an editorial roadmap that ladders to business priorities (category leadership, awareness/share of voice, and organic discovery), then ship content consistently, without an in-house content team behind you. • Build a content operating system that reduces “content by committee.” Create clear intake + briefing processes, lightweight approvals, editorial standards, and a repeatable workflow that helps SMEs contribute without slowing everything down. • Develop and protect a cohesive Tekmetric voice. Create (and enforce) voice/tone and writing guidelines, while being the quality bar across content touchpoints. • Create content for a non-traditional B2B audience. Produce practical, snackable, high-utility formats that meet auto repair shop operators where they are (think: short articles, checklists, scripts, swipeable guides, “how-to” playbooks that are genuinely quick, toolkits, customer-facing templates, short-form video concepts, and punchy email/social copy—vs. long white papers). • Drive “share of search” and “share of answer.” Partner closely with the SEO/website owner to: • identify the questions shop owners/advisors/technicians actually ask • build content that answers them better than anyone • structure and refresh content so it performs in both traditional search and AI-assisted discovery • Use AI as a leverage layer (not a substitute for taste): apply a “synthesize → structure → polish” workflow to turn messy raw inputs (SME interviews, call notes, transcripts, event debriefs, product docs, customer stories, competitive research) into clear briefs, outlines, and content toolkits, while ensuring every final narrative, headline, and POV is driven by human editorial judgment, brand voice, and audience truth. • Support share of voice through smart POV + story packaging. Work with Brand/PR to translate key narratives into content that increases visibility and “talkability,” helping Tekmetric earn mindshare in the market. • Source and craft SME speaker submissions for events/trade shows. Identify strong internal SMEs, interview them, draft session titles/abstracts, manage submission calendars, and package speakers in a way that gets accepted. • Turn customer outcomes into content people trust. Partner with Customer Advocacy to translate stories into assets (case studies, quotes, “what changed” narratives, talk tracks, and content that helps shops see themselves in the story). • Make distribution real (not an afterthought). Collaborate with Social + Design to plan distribution up front and repurpose content into channel-native formats (social series, email snippets, event talk tracks, landing page modules). • Measure what matters and iterate fast. Define success metrics with your partners (organic visibility, engagement, rankings, content-assisted pipeline signals where available, share of voice inputs), then run a steady improvement loop.

• Serve as day-to-day owner of the Compass Health Center website and related program pages • Lead content planning, updates, and optimization across service lines, locations, and specialties • Partner with brand, design, and SEO stakeholders to ensure the site is clear and intuitive for patients and families • Develop and execute a cohesive social media strategy across priority platforms • Track and report on key digital performance metrics across all content and campaigns, including web, email, and social • Support educational storytelling initiatives that highlight patient journeys, alumni perspectives, and long-term impact

• Research and analyze industry trends, technologies, and market developments across Bitcoin, fintech, and enterprise infrastructure. • Develop original insights, commentary, and “hot takes” that position Blockstream as a leading voice in the Bitcoin ecosystem. • Plan, edit, and publish content across owned channels (blog, newsletter, social, and website). • Work with internal stakeholders — including engineering, product, and communications — to ensure all content is accurate, aligned, and well-positioned. • Consolidate and maintain a content library that serves as a single source of truth for public materials and messaging. • Uphold Blockstream’s editorial standards — thoughtful, credible, and grounded in technical and economic reality. • Support broader marketing initiatives, including product launches, announcements, and thought leadership campaigns.