WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE The Go-to-Market Intelligence Automation Lead is a strategic, systems-minded role that sits at the intersection of business needs, technical implementation, and productized intelligence. You will help architect and operationalize a scalable automation engine that powers how intelligence is built, packaged, and delivered—turning high-value insight delivery into repeatable, efficient workflows that accelerate action and deepen impact. As a key owner of our automation and enablement infrastructure, you’ll serve as a central point of contact across Intelligence, Analytics, Applications, Product, and GTM stakeholders—ensuring that priorities are translated into clear requirements, aligned to a roadmap, and delivered through intuitive, automated solutions. This role also supports the evolution of AI-enabled workflows (including AI agents and embedded intelligence tooling) to strengthen consistency, speed, and storytelling at scale. The ideal Automation Lead is a process and systems thinker who enjoys building scalable ways of working—and can move comfortably between strategy, requirements, and execution detail. In addition, you have: - Strong stakeholder management: you can be the “hub” that keeps priorities, requirements, and delivery aligned - Strong analytical and structured thinking; ability to distill complexity into clear requirements and frameworks - Comfort operating in both ambiguous problem spaces and execution-level detail RESPONSIBILITIES - Intelligence Automation Strategy & Roadmap Ownership - Own and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticals. - Identify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflows. - Surface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiatives. - Use Case Translation & Requirements Leadership - Serve as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designs. - Partner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutions. - Ensure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adopt. - AI-Enabled Intelligence Delivery - Help integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows). - Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governance. - Enablement, Adoption & Operational Excellence - Own and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable execution. - Improve usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative support. - Support cross-functional initiatives related to internal tooling, platform integrations, and operational consistency. - Support select pre-sales or client-facing work with automation-aligned deliverables when needed. REQUIREMENTS - 5–7 years in data strategy, solution development, marketing analytics, operations, or adjacent roles - Proven ability to define workflows, drive cross-functional alignment, and deliver repeatable solutions - Experience partnering with Product, Analytics, and/or Martech development teams - Advanced Excel / PowerPoint; comfortable turning data into structured narratives and frameworks - Familiarity with BI/reporting tools (e.g., Tableau) and core data logic - Strong project management, communication, and documentation skills PREFERRED SKILLS - Experience with Asana, Jira, Confluence, or other documentation/task management tools - Exposure to marketing technology (CDPs, DMPs, DSPs, CRMs, etc.) - Conceptual understanding of AI/ML applications in marketing intelligence (and interest in operationalizing AI in workflows) - Working knowledge of SQL (comfortable querying datasets, validating logic, and partnering with technical teams on requirements) BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $130,000 - $140,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-ND1 #LI-remote

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta is seeking a Product Marketing Director, AI Solutions to lead go-to-market strategy, positioning, and commercialization for next-generation AI-driven marketing and media products and solutions, while supporting the development of new buyer-specific solutions across Zeta’s platform. This role sits at the intersection of AI innovation, media activation, identity-driven marketing and enterprise solution packaging. This is a high-impact, strategic leadership role responsible for: - Identifying new market opportunities - Defining differentiated AI-powered solutions across paid, owned, and identity-driven channels - Driving commercialization with product, operations, GTM & Marketing teams - Launching innovations that accelerate customer growth and Zeta revenue At Zeta, our world class Product Marketers identify strategic opportunities based on market and competitive intelligence and capitalize on them by defining and bringing competitive products and solutions to market. We develop product strategy, product positioning, go-to-market (GTM) programs, thought leadership, content, demos and sales enablement materials. We understand our customers’ needs, analyst input, the competitive landscape, our core offering strengths, and play a critical, visible role in driving Zeta’s roadmap and leading Zeta’s go-to-market strategy. We measure our success through our ability to develop creative and innovative marketing strategies and our ability to own and deliver compelling new market solutions. This is a highly visible role for a strategic, hands-on product marketer who thrives in fast-moving, innovation-driven environments. In this role, you will define Zeta’s go to markets into new markets, crafting stories and strategies that resonate with buyers and accelerate measurable business growth. RESPONSIBILITIES - Partner with go-to-market teams to lead GTM strategy, product positioning and commercialization for Zeta’s AI driven products and solutions, including executing coordinated launches, campaigns and customer activation programs. - Serve as the voice of the customer and market (Understand customers, segments and their unmet needs) and translate that into market requirements to inform product roadmaps, support prototyping and testing and ensure solutions align with real-world demand. - Define and maintain accurate customer personas and target segments, plus identify our strongest differentiators across our product suite for each of those segments. - Identify emerging market opportunities, customer needs and competitive dynamics to inform product strategy and support development of new buyer-specific and verticalized solutions - Collaborate with the GTM teams to create a transparent and internally socialized roadmap, driving market intelligence and feedback into the product development and go to market process. - Quarterback world-class launches by creating powerful “launch moments” that promote our innovation, drive market awareness, and accelerate customer adoption. - Create compelling full-funnel content and assets to win new clients and support field execution - Build strong relationships with the industry analysts to generate awareness and buy-in of new Zeta innovations and solutions. - Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work. - Work closely with product, go to market, and cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against performance, adoption and revenue contribution to demonstrate measurable impact. - Present strategy, insights and result to senior stakeholders, analysts and customers, building alignment and market credibility. REQUIREMENTS - 7+ years product marketing experience within AI AdTech, MarTech, media agency or data-driven marketing. - Proven track record of creating industry and/or solution-specific positioning, messaging and technical marketing content. Ability to adapt messaging to marketing and technical audiences. - Strong experience in AI and specifically its application in the enterprise. - Autonomy – you can lay out a plan and execute it with rigor. - Passion for technology with GTM and enablement know-how. - Hands-on ability to create a range of marketing assets, including demos, presentations, enablement assets and GTM materials, with strong cross-functional collaboration and storytelling skills. - Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals. - Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution. - Proven track record of successfully brining new products of capabilities to market, driving adoption and customer value. BENEFITS & PERKS - Unlimited PTO - Excellent medical, dental, and vision coverage - Employee Equity - Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $165,000 - $195,000, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-ND1 #LI-remote

• Define and communicate Workiva’s differentiated value proposition across our platform, products, and solutions • Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate • Craft compelling positioning and messaging that resonates with enterprise buyers and clearly differentiates Workiva in competitive markets • Lead, inspire, and develop a global team of 20–25 product marketing professionals • Build a culture of strategic thinking, collaboration, and high performance • Arm the global sales organization with the insights, messaging, and tools needed to build pipeline and close deals • Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story reaches and resonates with the right audiences

• Develop and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services, including defining target audiences, crafting compelling narratives, and outlining launch timelines. • Define and refine product positioning, messaging, and value propositions tailored to our core industries (powersports, marine, RV, golf and trailer), emphasizing the unique benefits and addressing specific customer pain points. • Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Support and Development, to ensure seamless execution of GTM plans and drive product adoption and revenue growth. This includes participating in product roadmap planning and providing market feedback. • Focused on Lightspeed core DMS functionality and Lightspeed Payments solution. • Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, highlight videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions. • Develop thought leadership content, such as blog posts, white papers, webinars, and industry reports, to establish Lightspeed as a trusted voice in the market and enhance brand awareness. • Support demand generation efforts by crafting targeted messaging and content for various marketing channels, including digital advertising, email marketing, social media, and website content. Collaborate with the content and social teams to ensure consistent brand messaging. • Drive event marketing strategies for industry trade shows, conferences, and webinars, including pre-event promotion, on-site activities, and post-event follow-up. • Conduct thorough market research and customer insights analysis to understand industry trends, emerging technologies, customer needs, pain points, and competitor positioning. • Provide regular feedback to Product Management on feature enhancements and industry needs based on customer and market insights, contributing to the product roadmap. • Train and enable Sales teams with effective product positioning, competitive differentiation, objection handling techniques, and sales tools to empower them to close deals. • Collaborate with cross-functional teams to develop and implement strategies that improve product adoption, customer satisfaction, and retention. Monitor key metrics related to product adoption, customer feedback, and campaign performance, optimizing strategies based on data-driven insights.