🏢 About the Role A performance marketing agency focused on universities and nonprofit organizations is hiring a Web Content Strategist to help shape and optimize digital content across complex higher education websites. This role focuses on developing content strategies that support enrollment marketing goals, helping prospective students find the right information while guiding them toward actions like inquiries, program exploration, and applications. You’ll work closely with SEO, paid media, UX, CRO, and analytics teams to ensure content decisions align with both user needs and measurable performance outcomes. This is a great fit for someone who enjoys working at the intersection of web content strategy, digital marketing, and user experience, especially within complex multi-program university environments. This is a fully remote role, paid in USD. 🌍 About the Agency This agency works exclusively with universities and nonprofit organizations — partners doing work that expands opportunity and improves communities. Their mission is simple: Build a better agency for organizations building a better world. The team blends strategy, creative thinking, and performance-driven marketing to help partners achieve meaningful outcomes like inquiries, applications, enrollments, and awareness. 🛠 What You’ll Do You’ll help shape how content is planned, structured, and optimized across complex university websites. - Develop web content strategies for higher education marketing initiatives - Plan and structure content across large, multi-program websites - Ensure content supports multiple audiences and user journeys - Collaborate with SEO, paid media, CRO, UX, and analytics teams - Align content decisions with digital marketing performance goals - Contribute to strategies that support inquiries, applications, and enrollment growth - Ensure content structures support discoverability, usability, and conversion ✅ What We’re Looking For - 5+ years of experience in content strategy, digital content, or web strategy - Experience working on large, complex websites with multiple programs or audiences - Direct experience with higher education marketing (universities, online programs, or agencies supporting HE clients) - Experience collaborating with SEO, paid media, CRO, UX, and analytics teams - Demonstrated ability to connect content decisions with measurable marketing outcomes - 100% fluency in English - Experience working with U.S.-based companies or teams 🌟 Bonus Points - Experience supporting enrollment marketing strategies - Background working with multi-program university websites - Agency experience supporting higher education clients 💰 What You’ll Get - 💵 Competitive USD compensation based on experience/scope - 🌍 100% remote role - 🎯 Work that directly impacts organic search performance - 🤝 Collaboration with a mission-driven marketing team - 📈 Opportunity to work on content that supports universities and nonprofit organizations 🧩 Why This Role Might Be a Fit ✅ You enjoy connecting content strategy with real performance outcomes ✅ You’re comfortable navigating large, complex website ecosystems ✅ You like working across multiple digital disciplines ✅ You think about both user experience and marketing performance ✅ You enjoy solving complex digital content challenges 🧭 Interview Process - Application Review – resume and relevant experience - Intro Call – background and content strategy experience - First Interview with the Kanahoma Team – experience with higher education and digital content strategy - Assessment / Case Exercise – content strategy scenario or review - Final Interview – team collaboration and strategic thinking - Offer Timeline: usually 2–3 weeks 📩 Ready to Apply? Send your resume and a short note about your content strategy experience, especially your work with complex websites or higher education marketing. If you’ve worked with universities or enrollment-focused digital strategies, we’d love to hear about it. 🗓 Deadline to apply: March 20th

• Write: Work with the CEO, and our video team to draft and produce videos ads that convert. Additional writing of landing pages, advertorials, interstitials and emails as needed. • Recruit actors & influencers: We are always expanding our network of actors to star in our videos. • Research: With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set. • Test planning and execution: Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing. Eventually own the whole loop from ideation, to prioritization, implementation and iteration. • Competitive research: Monitor creative trends and competitor strategies in our target industries. • Performance analysis: Audit performance on each account twice weekly for insights and test opportunities. • Video review: Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video. • Conversion rate optimization: Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages, advertorials and owned & operated leadgen properties.

Role: Creative Strategist  Location: Remote Hours: M-F, 40 hours per week Reports to: CEO Overview We’re looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across paid social channels. You’ll own the process from concept to execution — writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You’ll be responsible for managing client monthly UGC and remix deliverables.

Social Media Marketing Strategist Amherst, NY, United States (Remote) Location: Amherst United States Job Description: Are you passionate about driving engagement and building communities through social media? Join our dynamic Social Media Marketing team as a Social Media Marketing Strategist, where creativity meets strategy to deliver exceptional results for our clients. In this role, you'll spearhead innovative campaigns across platforms like Facebook, Twitter, Instagram, Pinterest, and emerging channels. By staying ahead of trends and analyzing performance, you'll be the go-to expert for creating impactful strategies that meet and exceed advertiser goals. This role is remote in the Western New York area. What You'll Do - Design and execute data-driven social media campaigns to elevate brands. - Publish engaging posts and blogs to captivate audiences and drive participation. - Develop and manage paid social media advertising campaigns. - Deliver insightful reports to clients, providing them with actionable recommendations. - Identify emerging trends and implement them to keep clients ahead of the curve. - Collaborate closely with sales reps, partners, and clients to ensure a seamless experience. - Monitor budgets to ensure efficient and effective campaign management. What We're Looking For - A creative storyteller with a strategic mindset. - Strong written and verbal communication skills to confidently present ideas and results. - Proven experience in social media marketing (1+ years preferred). - BA/BS Degree is a plus. - Exceptional organizational and time management abilities. Why Join Us? - Be part of an innovative team passionate about redefining the social media space. - Gain hands-on experience with a diverse range of clients and industries. - Take ownership of your ideas and see them come to life in meaningful campaigns. - Enjoy opportunities for professional growth and development in a fast-paced environment. As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers. In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $38,500. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. #LI-KR1 #LI-Hybrid