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Breakthrough Ideas. Brilliant Brands.
CRO Strategist
Location
New York
Posted
87 days ago
Salary
$120K - $180K / year
Seniority
Senior
Job Description
CRO Strategist
matternxt
• Identify and conceptualize solutions to conversion problems • Analyze, hypothesize and prioritize • Interrogate data and user behavior to build a true picture of performance across any given user journey • Uncover the 'why' behind an issue by evaluating user experiences and by gathering real user feedback from user testing (delivered by working with our user research team) • Pool results from analysis and research to construct informed and high-quality hypotheses that recommend solutions to remove blockers and/or enhance persuasive signals • Work with designers, developers and project managers to implement experiments efficiently and effectively – creating design briefs, attending ideation workshops, creating simple mock-ups and writing test requirement briefs that communicate all aspects of a test • Set up robust split tests using a testing platform, carry out quality assurance testing and launch safely • Monitor the progress of tests, interpret results using sound statistical analysis and draw additional critical insight by deep-diving segment data • Report to clients and internal Fresh Egg stakeholders on the progress and results of experiments, providing clients with accurate and understandable recommendations and reports • Refine and develop optimization strategies in line with client goals and changes in their environment • Maintain and develop client relationships to meet/exceed KPI targets
Job Requirements
- Experience working in an online or digital role (agency or client-side)
- Experience with web analytics tools and able to draw insights from data
- Data analysis and manipulation skills, e.g. using MS Excel, Google Sheets etc.
- An understanding of the core principles of CRO and UX and how they can be applied to web properties to improve performance
- Strong verbal and written communication skills
- Excellent time management and organization
- Self-motivated to deliver high-quality work in a fast-paced environment
- High attention to detail
- Analytical yet creative
- Passionate about the industry, willing to learn and actively keeps their knowledge up-to-date.
- Working knowledge of Google Analytics or Adobe Analytics
- Experience in evaluating user experiences or involvement in user testing projects
- Knowledge or experience in using a testing platform to run split tests.
- Working knowledge of HTML, CSS, JavaScript and jQuery would be beneficial but not essential
- Comfortable communicating complex technical solutions to a mixed audience with varying levels of understanding
- Experience in creating innovative and elegant web solutions to resolve conversion or usability issues
- Experience and involvement in website development projects
- Experience using statistical methods to interpret conversion test results
- Experience in working with businesses of various sizes, including national or international
- Experience in presenting pitches/proposals and reports to a senior stakeholder team or clients.
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