matternxt

• Identify and conceptualize solutions to conversion problems • Analyze, hypothesize and prioritize • Interrogate data and user behavior to build a true picture of performance across any given user journey • Uncover the 'why' behind an issue by evaluating user experiences and by gathering real user feedback from user testing (delivered by working with our user research team) • Pool results from analysis and research to construct informed and high-quality hypotheses that recommend solutions to remove blockers and/or enhance persuasive signals • Work with designers, developers and project managers to implement experiments efficiently and effectively – creating design briefs, attending ideation workshops, creating simple mock-ups and writing test requirement briefs that communicate all aspects of a test • Set up robust split tests using a testing platform, carry out quality assurance testing and launch safely • Monitor the progress of tests, interpret results using sound statistical analysis and draw additional critical insight by deep-diving segment data • Report to clients and internal Fresh Egg stakeholders on the progress and results of experiments, providing clients with accurate and understandable recommendations and reports • Refine and develop optimization strategies in line with client goals and changes in their environment • Maintain and develop client relationships to meet/exceed KPI targets