We’re looking for a hands on Head of Global Lifecycle Marketing, obsessed with onboarding and activation, engagement, retention, and win-back. This mobile app-focused role will build the infrastructure to implement thousands of journeys and orchestrate experiments and optimization at scale.  Your week is spent building the strategy with the team, partnering with product and engineering, coordinating with the data team, and reviewing results from analytics. Sometimes you’ll have to vibe code a quick solution while waiting on another team, or you’ll have to use make.com as a work around.  This role supports LTV growth on both the provider (B2B) and customer (B2C) side of our ecosystem, and can connect how the marketplace is fueled by them both.  - Salary range: $160-180k annual base - Reporting to: Global Director of Growth Marketing - Location: Remote from within an EST timezone, with some travel for offsites and events. Lifecycle Marketing Strategy - Own the customer journey for both sides of the marketplace, developing strategies for (customer and provider) acquisition, activation, engagement, retention, and reactivation. - Design and implement lifecycle programs that drive long-term retention and growth by guiding customers through key milestones and features on the platform. - Partner with Product to ensure lifecycle programs are integrated into product experiences and directly contribute to incremental revenue and LTV. - Align all lifecycle initiatives with company goals, ensuring activities are targeted, measurable, and tied to business objectives. - Partner with Martech, Data, and Product to define, implement, and manage the CRM tech stack and CDP, ensuring customer data is leveraged effectively across all lifecycle stages. - Align lifecycle campaigns with product launches, platform updates, and customer success efforts. Customer Segmentation & Personalization - Lead the development of robust segmentation strategies using behaviors, cohort analysis, demographics, and lifecycle stages. - Drive personalization at scale across email, push, in-app messaging, and web to maximize engagement and conversions. Activation, Engagement & Retention - Define and optimize onboarding flows for both customers and providers, ensuring frictionless activation across app and web. - Drive engagement with key product features that deliver customer value.

• Act as a liaison between the agency and the community regarding patient care • Gives high priority to compassionate patient care and patient satisfaction. • Ensures smooth transition from hospital to home setting. • Visits patients prior to discharge to set reasonable expectations. • Establishes a trusting relationship with patients and their care team. • Establishes, maintains, and expands relationships with referral sources. • Keeps detailed records of marketing activities and strategic initiatives. • Identifies and resolves service issues with emphasis on patient and referral-source satisfaction.

• Own the regional field marketing strategy in close partnership with sales leadership, translating territory goals into integrated marketing plans that drive qualified pipeline and accelerate deals • Act as the strategic marketing voice in regional QBRs, pipeline reviews, and account planning sessions, contributing meaningfully to territory planning and investment decisions • Design and execute a portfolio of regional programs, from flagship conferences and executive roundtables to intimate VIP dinners, partner activations, and account-based plays • Build repeatable program frameworks and scalable playbooks that the broader field marketing team can leverage • Manage a significant regional marketing budget with full accountability for ROI, knowing how to prioritize spend and double down on what's working • Track, analyze, and report on program performance, pipeline influence, and marketing-sourced revenue in Salesforce; bring insights that shape future investment decisions • Partner with Demand Gen, Content, and Product Marketing to bring integrated campaigns to life in the field • Rally stakeholders, align priorities, and drive execution across a matrixed organization • Identify gaps and opportunities in the field marketing engine and proactively drive improvements to processes, tooling, and best practices • Help mentor and develop junior members of the field marketing team, sharing playbooks and raising the overall craft

Role Description We are seeking an experienced Regional Marketing Manager to continue growing our US marketing presence in Austin, Texas. In this pivotal role, you will act as a strategic business partner to our US regional team and US CRO, collaborating closely on go-to-market strategy, regional growth, and alignment with our company’s vision. As the first marketing professional on the ground in the US, you will work directly with our headquarters team of 30 based in Europe to drive results. We're looking for a self-starter who thrives in fast-paced environments, is comfortable building from the ground up, and can bridge global resources with local needs. - Develop and execute regional marketing strategies to drive revenue and demand generation, and brand awareness in the US market. - Serve as a strategic marketing partner to the US CRO and regional sales teams, ensuring strong alignment on business goals and pipeline development. - Collaborate with global marketing at HQ and our GTM agency to tailor and execute performance campaigns for the US market, utilizing a broad mix of digital and traditional marketing channels. - Foster relationships with industry partners, associations, and influencers in the finance field. - Plan, coordinate, and execute webinars, field events, and industry conferences, including logistics, audience acquisition, and speaker management. - Communicate strategies, campaign plans, and results across regional and global teams for maximum impact and alignment. - Analyze key marketing metrics and campaign performance, providing actionable insights and recommendations for future investments. - Continually monitor US and industry trends to refine messaging and marketing tactics. - Focus on driving Pipeline and MRR (monthly recurring revenue) through effective marketing mix and campaign execution. - Grow and position the AGICAP brand as a leader in cash flow management software within the US market. - Independently manage a variety of marketing projects, such as producing customer case studies and video testimonials, from ideation through completion. Qualifications - Minimum 3-5 years’ experience in field marketing or regional marketing roles, ideally within B2B SaaS or technology sectors. - Demonstrated success working as a key business partner to sales, country managers, and cross-functional stakeholders on regional strategy. - Entrepreneurial, highly sales-oriented approach with a proven ability to thrive in a start-up or fast-growing environment. - Excellent project management and communication skills. - Experience with HubSpot and event/webinar tools is preferred. - Strong ability to work independently, prioritize workloads, and drive multiple projects simultaneously to completion. - Experience collaborating across international teams and cultures. - Passionate team player who takes initiative and is motivated to achieve both personal and team goals. - Bonus: Experience working with US and/or global SaaS companies; familiarity with cash flow or financial management solutions is a plus. Benefits - Competitive benefits package, including comprehensive health coverage and a 401(k) plan. - Stock options available for top performers. - $80,000 - $120,000 a year. Company Description Agicap is one of the fastest scale ups in Europe, with over 8000 customers, 600 employees, $180m raised and fast revenue growth. We are now launching in North America with the opening of an office in Austin, Texas. We already convinced 100+ customers in North America. Product-market fit is validated, it is now a matter of accelerating revenue generation with a local team. The ambition is to create a Hub in Austin with 100+ people over the next couple of years. Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid. Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points. Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!